來源國效果對國際產品定位影響之研究

Country of Origin Effects on International Product Positioning


Abstract

In this study, we investigate the product positioning from the consumer behavior perspective. In addition, we isolate the portion of the difference due to the COO effects of a brand to see how a country’s image affects consumer’s product position of a specific brand. To study these issues, we use the conceptual map technique to locate the actual positions (i.e. Position by the consumer) for certain products due to the COO effects.

Keywords

來源國   來源國效果   國家印象效果   國際行銷   產品定位  

Data Description

Providing Unit銘傳大學國際企業學系(所)
Principal Investigator陳琇里
研究主題：其他
Funding Agency行政院國家科學委員會
Span of Project ExecutionAug. 1, 2001 ~ July 31, 2002
Span of InvestigationDec. 1, 2001 ~ Jan. 31, 2002
Universe台灣省
Survey Type抽查
Sample Design面對面訪問, 電話訪問, 郵寄自填問卷
Valid Sample (max)135

Data Version

Original OpenJune 21, 2006
Latest OpenJune 21, 2006
Usage Conditions研究用, 碩博士論文, 課堂練習, 教學用
Availability一般會員、院內會員直接下載
Data Validation & Content Checks建置後設資料
檢查不合理值

Related Documents

資料使用說明：E90056.pdf
問卷：E90056q.pdf
報告書：E90056r.pdf
過錄編碼簿：
Data FormatSAS

Citation

[The reference format required by different journals or papers may vary; adjustments can be made as needed.]

  • 陳琇里（2006）。來源國效果對國際產品定位影響之研究（E90056）【原始數據】取自中央研究院人文社會科學研究中心調查研究專題中心學術調查研究資料庫。https://doi.org/10.6141/TW-SRDA-E90056-1
  • Hsiu-li Chen (2006). Country of Origin Effects on International Product Positioning (E90056) [data file]. Available from Survey Research Data Archive, Academia Sinica. https://doi.org/10.6141/TW-SRDA-E90056-1
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