科技部專題研究計畫主持人
MOST107-2410-H-324-008-SSS
捲土重來!失敗經驗、自我效能與意會活動對事業發展影響─以募資個案為例
Stage Comeback! The Impact of Failure Experience, Self-Efficacy and Sensemaking on New Venture Creation- Case Study in Crowdfunding
科技部
Ministry of Science and Technology
朝陽科技大學
Chaoyang University of Technology
陳悅琴
Chen, Yueh-Chin
朝陽科技大學
Chaoyang University of Technology
陳悅玪
副教授
04-23323000#7736
jessica@cyut.edu.tw
計畫執行期間起:2018-08-01
計畫執行期間迄:2019-07-31
2018-08-01
2019-07-31
個案廠商
1
001
01,05
群眾募資、失敗經驗、自我效能、意會活動、新創事業
crowdfunding, failure experience, self-efficacy, sensemaking, new venture creation
群眾募資是近五年來創新業者取得資金、低成本行銷和測試消費趨勢管道之一,但募資專案創業者卻也承受著高達五成的失敗率。過去研究多著重探討如何在募資平台募資成功、或從消費者端分析消費者贊助偏好,但卻鮮少研究探討這些高達五成失敗專案何去何從。本研究以募資平台之失敗、但捲土重來之專案為例探討,經歷募資失敗之創業家如何反思失敗經驗、因應不同環境之調適作為、以及如何展現學習成果於新募資專案或不同通路平台之策略作為。本研究採個案研究法,選擇曾經募資失敗再成功的四個個案團隊,探討募資失敗心態、意會活動如何影響他們重新展開事業經營活動。本研究結果發現,在募資專案開始的前幾天即可決定此次募資的成敗,因此,提供早鳥贊助方案及適時的更新進度,更能有效讓募資達標也利於後續發展,然而,即使募資失敗,若能察覺到客群與當初鎖定間的差異,進行調整後,也可以在其他通路或平台上成功。本研究期能透過曾於募資平台中失敗卻又捲土重來之樣本分析,以能回饋給未來欲投入募資或創業之團隊作為參考,或可提供現已於各大募資平台進行募資但成效不彰之團隊,作為改善營運模式之調整,並降低摸索成本。期能透過此研究了解失敗募資專案創業家之失敗經驗對其捲土重來事業經營活動影響,建構意會活動歷程,並提供募資失敗創業者有效轉化失敗經驗為資產、而非負債之觀點。
Crowdfunding is one of the innovators\' access to finance, low-cost marketing and testing consumer trends in the past five years. However, fund-raising project entrepreneurs have also suffered as much as 50% of the failures. In the past research, most of studies are focus on how to raise funds successfully on crowdfunding platforms or to analyze consumer sponsorship preferences from the consumer side, but seldom studied discusses how these up to 50% failed projects go from here. This study investigate the projects of failure but stage comeback from crowdfunding platform as an example, to discuss the how entrepreneurs who experienced the failure of fundraising reflect on the experience of failure, how they adapt to different environments and how to show the learning outcomes on new fundraising projects or on different platforms to strategy as. Through this study, we can understand the impact of the failure experience of failing fundraising project entrepreneurs on their business activities when they comeback, constructing the course of intent activities, and providing the viewpoints that an unsuccessful fundraising entrepreneur can effectively transform his experience of failure into an asset rather than a liability.
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