科技部專題研究計畫主持人
MOST108 - 2410 - H - 194 - 082 - SSS
越更正越錯誤:更正訊息的逆火效應
Another look at when correction fails: The backfire effects of misperception on social media
科技部
Ministry of Science and Technology
國立中正大學傳播學系
National Chung Cheng University
陳怡璇
Victoria Chen
國立中正大學傳播學系
National Chung Cheng University
陳怡璇
副教授
0909622400
vickiechen@alum.ccu.edu.tw
計畫執行期間起:2019-08-01
計畫執行期間迄:2020-07-31
2020-01-01
2021-01-22
年滿十八歲有投票權的民眾
1
007
01
錯誤訊息、更正訊息、逆火效應、迴力鏢效應
misinformation, correction, backfire effects, boomerang effects
錯誤訊息的傳散比真訊息還要快上六倍,不但因為人們無力辨別訊息真偽,就分享 訊息,更可怕的是,明知道是假訊息還分享,人們關心的是新聞是否與自己的世界 觀相匹配,而不是訊息真偽,而且,民眾非但知錯不能改,看到更正訊息,也不容 易改變既定印象。而且會越改越錯。民眾看到更正訊息後,反而更堅信原本的錯誤 認知,意即逆火效應。因此本計畫從閱聽人的認知、態度與偏見著手,探究為何錯 誤訊息擴散比真實訊息快速,更正訊息遠不及錯誤訊息深植人心的影響。了解哪些 因素影響更正訊息的逆火效應,有助於避免引起逆火效應的訊息呈現方式。 研究方法: 本計畫使用網路實驗法,探討意識形態、自尊程度、訊息主題、更正訊息設計(消 息來源立場、訊息框架)、更正訊息管道以及時間延遲對錯誤認知改變的影響。 本計畫研究主題為政治意識形態鮮明的政治議題,實務貢獻上,本研究結果有助於納入政治立場、訊息框架、呈現管道來設計更正訊息,以降低逆火效應。理論貢獻上,勾勒出逆火效應在不同政治傾向上,各種變項的影響力。
The prevalence of misinformation has attracted scholarly attention on how to correct misperception. Can these false or unsubstantiated beliefs about politics, social controversy, and scientific myths be corrected? However, correcting misinformation is often not only ineffective but can increase the likelihood that people misremember it as true and the likelihood that people defend their wrong beliefs and thus strengthen them. I will test backfire effect in the context of social media discussion and journalistic coverage. I will conduct 1 experiment on misinformation correction on politic issues. In a web-based experiment, subjects will read mock misinformation on mock Facebook news feed and the correction either in mock news articles or social media users’ discussion. The influence of ideology, knowledge, correction message presentation and framework, on the correction of misperception will be examined. I will document several instances of a \"backfire effect\" in which corrections actually increase or decrease misperceptions among the group in question.
是,已處理
僅就有無可識別個人身份資料進行檢查及處理,不對變項名稱、變項及選項數值說明與問卷是否一致或有定義進行核對或修改。
追蹤清單
下載(0)
申請(0)
遠距(0)