科技部專題研究計畫主持人
MOST 108-2410-H-415-004 -SSS
創業家採行永續商業模式之影響因素:基於計畫行為理論
Factors affecting entrepreneurs to adopt sustainable business models: an application of the theory of planning behavior
科技部
Ministry of Science and Technology
國立嘉義大學
National Chiayi University
王明妤
Wang, Ming-Yeu
國立嘉義大學生物事業管理系
Department of BioBusiness Management, National Chiayi University
王明妤
教授
0955733635
mingyeu.wang@gmail.com
計畫執行期間起:2019-08-01
計畫執行期間迄:2020-07-31
2020-05-18
2020-06-10
創業家
1
003,007
01
創業家;永續商業模式;永續知識;計畫行為理論
Entrepreneur;sustainable business model;sustainable knowledge;theory of planned behavior
企業的活動通常是由於創業家個人行為及決策而決定,使得創業家的意圖及行為成為企業投入永續商業模式的關鍵。因此本研究聚焦在創業家,探討創業家於新創事業中時採用永續商業活動的影響原因。在理論方面,有鑑於計畫行為理論已成功的解釋許多不同型態的創業與環境行為,故本研究將基於計畫行為理論,並依永續商業模式原型進行分類,探討創業家的永續知識、態度、知覺行為控制對創業家實施永續商業模式的意圖與行為的影響。本研究針對創業家樣本進行了問卷調查,基於179份有效樣本應用結構方程模型分析各因素的影響性。研究結果顯示,永續知識對行為在三個資料群中皆有著最大的影響效果,是創業家實施永續商業活動的重要前因。最後,本研究針對研究結果提出政策建議與未來研究方向。
The activities of enterprises are typically determined by entrepreneurs\' behaviors and decisions, making entrepreneurs\' intentions and behaviors the key to enterprises\' investment in sustainable business models. Therefore, this study focuses on the entrepreneur and examines the factors affecting the entrepreneur\'s behavior of adopting sustainable business activities in young ventures. Given the fact that the theory of planned behavior has successfully explained various entrepreneurial and pro-environmental behaviors, this study applies the theory to investigate the effects of entrepreneurs\' sustainable knowledge, attitude and perceived behavior control on entrepreneurs\' intention and behavior of implementing sustainable business activities. This study conducted a questionnaire survey on entrepreneurs in young ventures, and used structural equation model to analyze the effects of various factors based on 179 valid questionnaires. The results show that sustainable knowledge has the highest effect on the behavior of implementing sustainable business activities. Finally, this study proposes the research suggestions for decision-makers and future research suggestions.
否,無直接識別資料
僅就有無可識別個人身份資料進行檢查及處理,不對變項名稱、變項及選項數值說明與問卷是否一致或有定義進行核對或修改。
追蹤清單
下載(0)
申請(0)
遠距(0)