科技部專題研究計畫主持人
MOST-105-2410-H-009 -064 -SS3
如何透過新科技建立長期性的災難復原與適應能力:從生態系統角度研究個人與群體的非災難與災難時的資訊傳播行為
Individual and collective resilience building and the role of new media technology: Ecological examinations of information and communication behavior during non-disaster and disaster times
科技部
Ministry of Science and Technology
國立交通大學傳播與科技學系
National Chiao Tung University, Department of Communication and Technology
賴至慧
Chih-Hui Lai
國立交通大學傳播與科技學系
National Chiao Tung University, Department of Communication and Technology
賴至慧
副教授
0966192712
chlai@g2.nctu.edu.tw
計畫執行期間起:2016-10-01
計畫執行期間迄:2019-09-30
2017-09-01
2017-12-17
全台灣20歲以上成年人
1
007
01
災難;風險;社群媒體
disaster;information seeking;social media
本項研究計畫的目標是從過去的案例研究以及生態理論架構了解個人在資訊與傳播的行為模 式,並用以預測大眾在重大災難時傳遞訊息的可能方式,這樣的研究結果不僅對於社會科學領域 能夠提供重要貢獻,同時以社會行為學的層面對台灣災難管理政策制定提供建言。本研究同時也 找出在災難管理政策實行上,欲採用新興資訊傳播科技上所面臨的數位落差問題,研究結果也將 針對此問題提供解決方案。具體而言,本計劃預期達成下列四項子目標:第一,建立一個巨觀生 態式的架構,可以準確根據個人因素如過去的災害預防與應變經驗、結構因素如個人社會網絡結 構、環境因素如所在地理區域、災難類型以及科技使用因素如社群媒體、手機通訊應用軟體,預 測個人在非災難時期與災難時期的資訊傳播行為。第二,對於個人如何使用社群媒體以及其他科 技,建立與維持社會網絡關係及其效應,加深理論上的解釋,以期瞭解在災難發生時,如何透過 最佳的資訊傳播以及社會影響路徑傳遞重要災難訊息。第三,解釋個人如何透過參與自發性集體 行動,以直接或間接方式建立個人長期的災難復原與適應能力。第四,了解自發性的災難應變團 體如何在各次災難之間維持其團體的存續能力,以便建立團體長期的災難復原與適應能力。
This proposed project employs an innovative ecological view to examine the antecedents, processes, and outcomes of information and communication behavior in the disaster context. Specifically, it aims to accomplish the following four objectives: 1) To build an ecological model of mapping and predicting individuals’ information and communication behavior during non-disaster and disaster times, taking into account individual (e.g., demographics, past preparedness and response behaviors), structural (e.g., personal social network), environmental (timing, geographic location, disaster type), and technology use factors (e.g., social media, mobile messaging apps). 2) To enrich theoretical explanations about how social network relationships are enacted in the processes and effects of technology use (e.g., social media) during non-disaster and disaster times, with the goal of developing knowledge of configuring optimal information flow and social relationships in the face of disaster events. 3) To identify the mechanisms of engaging in collective actions directly and indirectly related to disaster management, with the aim of building individual resilience for future disasters. 4) To explain the patterns of dormant organizing during non-disaster times and the role of technology in the process in order to enhance understanding about how to build collective resilience for future disasters. Taken together, this research advances theoretical understanding and explanations about the broader context of individual and group information and communication behavior during non-disaster and disaster times. As such, it makes contributions to several areas of social sciences, such as risk communication, disaster management, and social implications of technology. It also identifies the potential reasons behind digital discrepancies in the contemporary disaster management practices, which often build on the promise of new media technologies such as big data and social media technologies. In doing so, this research also proposes solutions to address these issues of digital divides.
Lai, C.-H. (2019, May). I am motivated to gather and share disaster information, therefore more prepared: Which route would you take? Paper presented at the 69th annual conference of International Communication Association, Washington, DC, USA.



Lai, C.-H. (2019, August). Examining the paths of influence between individual motivators, information behaviors, and outcomes in disaster risk reduction. Paper presented at the 102nd annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Toronto, Canada.

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