科技部專題研究計畫主持人
MOST 107-2410-H-008-063-SSS
探討真誠領導與員工及顧客價值共創之間的關係:從企業社會 責任的中介角色與真誠性的調節角色實證
Investigation the links between authentic leadership and employee & customer value co-creation: The mediating role of corporate social responsibility and the moderating role of authenticity.
科技部
Ministry of Science and Technology
國立中央大學企業管理學系
Department of Business Administration, National Central University
李憶萱
Yi-Hsuan Lee
國立中央大學企業管理學系
Department of Business Administration, National Central University
李憶萱
副教授
0939008871
sifone21@ms4.hinet.net
計畫執行期間起:2018-08-01
計畫執行期間迄:2019-07-31
2018-08-01
2018-12-31
參與企業社會責任執行的企業為本研究母體
1
003,096
01,05
企業社會責任;真誠領導;價值共創;真誠評估;真誠感知;階層線性模式
Corporate Social Responsibility;Authentic Leadership;Value co-creation;Authenticity Evaluation;Perceptions of Authenticity;Hierarchical Linear Model
「真誠領導是否透過中介角色-企業社會責任(Corporate Social Responsibility; CSR)影響員工與顧客價值共創(Value co-creation; VCC)?員工真誠感知、顧客真誠評估又在過程中扮演何 種角色與效益?」本計畫分別探討「真誠領導透過CSR之中介角色促 進員工VCC,並以員工真誠感知為調節角色」及「員工VCC透過顧客 層次之CSR之中介角色促進顧客VCC,並以顧客真誠評估為調節角色 」。並以系統性方式整合組織、員工及顧客三層次之間的關係。本 研究採用階層線性模型(HLM)進行跨層次分析,以台灣履行CSR之企 業作為研究對象,抽樣國內38家企業,共計564份有效問卷(主管 37份、員工321份、顧客230份)。 本研究發現:(1)直接效果方面,真誠領導模式正向影響企業社會責 任、企業社會責任正向影響員工與顧客的價值共創、員工的價值共 創會正向影響顧客層次的企業社會責任與企業組織所執行之企業社 會責任會正向影響顧客價值共創。(2) 調節效果方面,員工真誠認 知正向調節企業社會責任與員工(顧客)價值共創的關係與顧客知覺 企業社會責任真誠性會負向調節企業社會責任與顧客價值共創。 (3)中介效果方面,本研究實證企業社會責任為重要中介變數,企業 社會責任串起組織、員工與顧客三者關係的重要因子。本研究精確 掌握組織、員工與顧客不同層次的關係,並採用階層線性模型並加 入中介因子與調節因子進行跨層次分析,此方法論對CSR研究具有創 新性與貢獻性。
This study will investigate how authentic leadership promotes employee and customer value co-creation(CVCC) via key mediators: corporate social responsibility (CSR). And what the role of authenticity evaluation plays in this process? By integrating past literatures of scholars, a three level framework which includes the organization, employee and customer levels was developed in a systematic way, to explore “how authentic leadership promotes employee value co-creation (EVCC) via key mediator of CSR, and the employee perceptions of authenticity as a moderator role between CSR and EVCC” as well as “how EVCC promotes CVCC via key mediator of CSR, and the customer authenticity evaluation as moderator role between CSR and CVCC.” Hierarchical linear model (HLM) will be conducted to analyze the cross-level model in this study. A total of 564 questionnaires (Leader 38, Employee 321and customer 230 ) will be distributed to 38 enterprises implementing CSR in Taiwan. This study found that: (1) the direct effects: authentic leadership has positive influences on CSR; CSR has positive influences on EVCC; EVCC has positive influences on customer’s perception of CSR; Customer’s perception of CSR has positive influences on CVCC.(2) in terms of moderator effect, employees\' sincere perception positively regulates the relationship between CSR and value co-creation of employees (customers) and customers\' perception that CSR sincerity negatively regulates CSR and value co-creation of customers.(3) in terms of mediator effect, this study demonstrates that corporate social responsibility is an important mediator effect variable, and it links up the important factors of the relationship among organizations, employees and customers. This study accurately grasps the relationship between organizations, employees and customers by hierarchical linear model at cross-level analysis. This methodology is innovative and conducive to CSR research.
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