科技部專題研究計畫主持人
MOST-106-2410-H-309-010-SS2
綠色警覺態度與綠色價值創造--兩岸中小企業之實證研究
Green mindfulness and value creation: A study on the SMEs in Taiwan and China
科技部
Ministry of Science and Technology
長榮大學
Chang Jung Christian University
林傑毓
Lin, Chieh-Yu
國際企業學系
Department of International Business
林傑毓
教授
06-2785123轉2000
jylin@mail.cjcu.edu.tw
計畫執行期間起:2017-08-01
計畫執行期間迄:2019-07-31
2017-08-01
2019-07-31
台灣與中國之中小企業
1
003
05
中小企業、綠色價值創造、綠色警覺態度、經濟績效、驅動因素、台灣、大陸
Small and medium-sized enterprises, Green value creation, Organizational green mindfulness, Economic performance, Drivers, Taiwan, China
為追求環境永續發展,將環保觀念整合至企業流程已成為企業價值創造重點之一,而環境管理議題之研究也日益受到重視。因此,本研究計畫擬以兩岸中小企業為研究對象,針對其綠色價值創造與綠色警覺態度議題進行探討。本研究根據自然資源基礎觀點,將綠色價值創造分成污染防治、產品管理與永續發展三個面向;而綠色警覺態度係指企業於進行環境管理時,持續關注失敗、不願簡化解釋、對運轉操作敏感、承諾復原改善、以及遵從專家意見的一種態度。本研究計畫為兩年期計畫,第一年計畫採用問卷調查法,以兩岸中小企業為問卷調查對象進行實證研究,主要探討中小企業綠色價值創造的內涵,研究綠色警覺態度對於綠色價值創造的影響,分析綠色價值創造對中小企業之經濟績效的影響,並比較台灣與大陸中小企業之差異;第二年亦採用問卷調查法,分析競爭能力、合法化以及生態責任三種驅動因素對兩岸中小企業的組織綠色警覺態度的影響,並探討國際化程度的調節效果。研究結果發現,綠色警覺態度對於綠色價值創造有正向的影響,綠色價值創造也有助於提升中小企業之經濟績效,競爭能力、合法化以及生態責任對中小企業的組織綠色警覺態度有不同程度的正向影響,國際化程度對這些驅動因素亦有不同程度的調節效果,台灣與大陸中小企業亦有差異。本研究計畫可擴展中小企業環境管理之學術研究範疇,並深入瞭解中小企業的綠色價值創造與綠色警覺態度。此外,本研究計畫亦可提供國內中小企業擬定環境管理策略之依據,以提升其綠色競爭力;並提供政府相關建議,以研擬適合中小企業之環保政策。
To pursue sustainable development, integration of environmental concepts and business operations has become a fundamental part of value creation strategy. Environmental management has received sustained research interest over time. This project attempts to analyze green value creation and organizational green mindfulness of small and medium-sized enterprises (SMEs) in Taiwan and China. Based on the natural resource-based view, the project will divide green value creation into three dimensions: pollution prevention, product stewardship and sustainable development. Organizational green mindfulness is a way of organizational attitude during environmental management marked by preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. This project was carried out in a period of two years. In the first year, we utilized the questionnaire survey method to verify the content of green value creation for the SMEs, the association between green value creation and organizational green mindfulness, and the influence of green value creation on economic performance of the SMEs. The questionnaire was administrated to the SMEs in Taiwan and China. In the second year, the questionnaire survey method was also conducted to explore the drivers of organizational green mindfulness for the SMEs in Taiwan and China. The moderating effect of internationalization on drivers of organizational green mindfulness was also investigated. The proposed drivers in the project include competitiveness, legitimation and ecological responsibility. Research findings reveal that a positive association exists between green value creation and organizational green mindfulness. Green value creation exhibits a positive influence on economic performance of the SMEs. Competitiveness, legitimation and ecological responsibility have positive effects, with different degrees, on organizational green mindfulness. Internationalization exhibits moderating effects, with different degrees, on driver effects. There are some differences in green value creation and organizational green mindfulness behaviors between the SMEs in Taiwan and China. This project can broaden the scope of research on environmental management of the SMEs, and contribute to an insight into green value creation and organizational green mindfulness of the SMEs. This project can provide the SMEs guidelines for increasing their green competitiveness, and give the government suggestions in designing environmental policies for the SMEs.
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