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AG010020
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095
109年來臺旅客消費及動向調查
Annual Survey of Visitors Expenditure and Trends in Taiwan, 2020
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
001,002,003,004
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
010
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
A.14 計畫執行期間(起):0000-00-00
A.14 計畫執行期間(訖):0000-00-00
2020-01-012020-12-31
A.16 收到日期:2021-10-04
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臺灣桃園國際機場、高雄國際航空站、臺北松山機場及臺中航空站現場訪問離境旅客。

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3987
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01
SRDA.GS067
96
C.2 聯絡日期:2021-10-04
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1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
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C.7 資料公開日期:0000-00-00
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001,003,008
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交通部觀光局為瞭解來臺旅客旅遊動機、動向、消費情形、觀感及意見,以供相關單位研擬國際觀光宣傳與行銷策略、提升國內觀光服務品質與國際旅遊觀光競爭力之參考,並做為估算來臺旅客觀光支出之依據,辦理「109年來臺旅客消費及動向調查」,分別在臺灣桃園國際機場、高雄國際航空站、臺北松山機場及臺中航空站現場訪問離境旅客。

本調查對象為109年1月1日至12月31日入境之外籍與華僑旅客(含大陸旅客,不含過境之外籍與華僑旅客),採用「配額抽樣法」抽樣,取樣時盡量符合作業標準及樣本特徵之控制,以達隨機性及樣本代表性。

本調查配合防疫措施自4月起暫停機場面訪調查工作,並依CECC考量國內疫情趨緩且穩定控制中,於6月22日起開放短期商務人士若同時符合四項基本條件,可申請縮短居家檢疫時間,係有條件放寬國境管制;本調查乃自7月起重新啟動面訪調查。本調查109年有效樣本數為3,987人。

The Tourism Bureau, MOTC seeks to understand the motives, viewpoints, tendencies and consumption of the inbound visitors in Taiwan in 2020 to supply reference material to tourism-related organizations to improve sightseeing facilities in Taiwan and to plan international tourism advertising and marketing strategies. The survey can be a source of information to estimate visitor expenditures. Here at the Tourism Bureau, MOTC, we surveyed visitors as they were about to leave Taiwan at the Taiwan Taoyuan International Airport, Kaohsiung International Airport, Taipei Songshan Airport, and the Taichung International Airport.

The targets of this survey were the foreign and overseas Chinese inbound visitors from January 1 to December 31, 2020 (excluding the foreign and overseas Chinese transit visitors). This survey adopted the method of \"Quota Sampling\", which conformed best to the control of working standards and the characteristics of the samples to achieve random and sample representatives.

In order to cooperate with the epidemic prevention measures, this survey has suspended airport interview survey since April 2020. By CECC, considering that the domestic epidemic has slowed down and was under stable control, short-term business people who met the four basic conditions could apply for shortening home quarantine from June 22, 2020. This survey has restarted face-to-face interview survey since July 2020. The number of valid samples was 3,987 persons in total.

D.16 完成檢誤日期:2021-11-08
D.17 預定釋出日期:2021-11-10
D.18 初次釋出日期:2021-11-10
D.19_1 最新版釋出日期:2021-11-10
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10.6141/TW-SRDA-AG010020-1
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