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E89017
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觀光客連續性行為之研究:空間時間預算
The Studies on the Tourists\' Continuous Behavior: Space-Time Budge
1.陳建和
1.Chien-ho Chen
1.銘傳大學觀光事業學系
1.Department of Tourism, Ming Chuan University
001,002,003,004
1.銘傳大學觀光事業學系
1.Department of Tourism, Ming Chuan University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1999-08-01
A.14 計畫執行期間(訖):2000-07-31
2000-06-242000-07-16
A.16 收到日期:2000-10-30
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至綠島旅遊的觀光客

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C.2 聯絡日期:2000-11-14
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1.銘傳大學觀光事業學系
1.Department of Tourism, Ming Chuan University
1
C.7 資料公開日期:2000-08-01
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1.空間時間研究
2.空間時間預算
3.觀光客行為
1.Space-Time Analysis
2.Space-Time Budget
3.Tourist Behavior
政 府大力推廣國民旅遊之際,也帶動學界及企業界對於探討觀光客認知、行為與企業行銷研究等之進行。但在回顧國內學術及企業單位對於上述研究之進行步驟,可以 發現,問卷調查仍為主要之研究手段。再就其調查種類分析,則可發現仍局限於係統定點,定時型態之調查。換言之,即各相關研究單位,可以在某一空間及時點 下,充分掌握觀光客之瞬間行動,但卻鮮有研究單位針對完整而連續的觀光客行為進行研究與分析。 從經濟學之理論分析,實際上一個人所擁有之資源如時間,金錢等是有限(即預算是固定),而在此有限的資源下,所能完成之工作(即進行之活動)亦是有限,且 互為影響。因此傳統上,以蒐集單一空間,單一時點之觀光客行為調查方式,並無法充分瞭解整個系統內觀光客之完整行為,因此該等調查之分析只能提供片面甚至 是偏頗(Biased)之資訊。 因此本研究基於上述理由,以綠島為範圍探討觀光客連續性行為,經由文獻回顧探討國民旅遊特性、觀光客認知與行為及空間時間研究(Space-Time Analysis )。參考國內外相關研究,設計觀光客空間時間行為調查問卷。依時間、空間及時空軸建立觀光客連續性行為模式。最後,分析結果,以供國內相關主管機關及業者 參考。

Domestic tourism is currently a hot wave in Taiwan area. The results of this wave brought back the research interest on tourist behavior. To review the tourism research related literature, it is quite obvious that questionnaire survey is still one of the major research techniques. It was concluded that traditional survey is restricted on the limitation of obtaining only partial information on tourist behavior. This restriction sometimes biases the actual behavior expressed by the tourists. This research is originated to supplement the lack of a continuous analysis on tourist behavior. Form the viewpoint of economic theory, the resources are definitely limited (just like the time of a day). So people can only participate in a few activities in a limited time. If only the information of a specific time spot is collected, it will bias the judgment on the interpretation of the information. According the points mentioned above, this research carefully selects the Green Island to be the research target, and tries to conduct a space-time analysis on the tourists visiting the Green Island. The research contents contain a literature review, a space-time budget survey, and a construction of a continuous tourist behavior analysis in the temporal and spatial dimension respectively and collectively. The results of this research will provide significant suggestions to and benefit the related tourism industry and administration.

D.16 完成檢誤日期:2001-08-20
D.17 預定釋出日期:2002-08-01
D.18 初次釋出日期:2002-08-01
D.19_1 最新版釋出日期:2002-08-01
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10.6141/TW-SRDA-E89017-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E89017
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