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E88058
3
004
新產品發展階段之資源配置與績效之關係
An Empirical Research on the Optimal Size of urban Mass Rapid Transit System in Tainan Metropolitan Area
1.賴士葆
1.Shih-bao Lai
1.國立政治大學企業管理學系
1.Department of Bussiness Administration , National Chengchi University
001,002,003,004
1.國立政治大學企業管理學系
1.Department of Bussiness Administration , National Chengchi University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1998-08-01
A.14 計畫執行期間(訖):1999-07-31
1999-03-011999-04-30
A.16 收到日期:2000-05-01
2
1

132


132
003,004
01
C.2 聯絡日期:2000-05-04
2
1.國立政治大學企業管理學系
1.Department of Bussiness Administration , National Chengchi University
1
C.7 資料公開日期:1999-08-01
2
008
2
1
1
1
2
3
3
001
1,2
1.新產品開發
2.資源配置
3.績效分析
1.New Product Development
2.Performance Analysis
3.Resource Allocation
新 產品發展過程之管理為新產品成功的重要因素之一,但過去文獻多僅及於新產品發展過程之完整性,對於新產品發展過程之資源配置的研究較少。經由文獻探討後, 本研究將影響新產品發展過程資源配置之因素分為四大類:產品的創新性、新產品策略、組織規模、環境因素。除研究新產品發展過程資源配置之影響因素外,綜合 其他學者之研究,本研究更進一步發掘資源配置與各影響因素之配合對新產品發展績效之衝擊。本研究以新產品發展過程之資源配置的結果進行分群,可區分為三種 不同的資源負荷集群:「市場資源負荷型」、「技術資源負荷型」、「製造資源負荷型」。然後再以因素分析,發現影響新產品發展過程之資源配置型態的因素包 括:「產品創新性」、「市場需求的成長與規模」、「新產品策略」、「產品特性」、「可用研發資源」及「競爭優勢」。此外,本研究發現「市場資源配置」型態 的新產品發展績效明顯高於「製造資源配置」,而「技術資源配置」型態的新產品發展績效則介於其中,檢定結果並不顯著。而此一關係又受到下列情境因素的影 響:「產品創新性」、「產品特性」、「競爭優勢」及「新產品開發成本」。

The contribution of new product is more and more important for the growth of company today, but the rate of failure of new products is at least 30% (Booz, Allen and Hamilton, 1982). Therefore, the management of new product development (NPD) process must be devoted more attention. There were many researches discussing NPD process, but it\'s hard to find out the researches regarding the resources allocation of NPD process. This article identifies three type of resources allocation of NPD process: Market-resources-load, Technology-resources-load, Manufacture-resources-load. In addition, the factors influencing the choice of the type of resources allocation includes: the degree of innovation of new product, the growth and the size of market demand, new product strategy, features of new product, available R&D resources, relative competitive advantage. According to the evaluation of respondents, the performance of Market-resources-load re-sources allocation is better than others, but this relation is contingent under different situations such as the degree of innovation of new product, features of new product, relative competitive advantage, the cost of developing new product.

D.16 完成檢誤日期:2001-04-24
D.17 預定釋出日期:2000-05-16
D.18 初次釋出日期:2000-05-16
D.19_1 最新版釋出日期:2000-05-16
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1
1
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10.6141/TW-SRDA-E88058-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E88058
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