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AG010011
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095
100年來臺旅客消費及動向調查
Annual Survey of Visitors Expenditure and Trends in Taiwan, 2011
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
001,002,003,004
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
010
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
A.14 計畫執行期間(起):0000-00-00
A.14 計畫執行期間(訖):0000-00-00
2011-01-012011-12-31
A.16 收到日期:2013-03-04
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台灣桃園國際機場、高雄國際機場及臺北松山機場現場訪問離境旅客。

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6009

6009
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SRDA.GS067
96
C.2 聯絡日期:0000-00-00
2
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
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C.7 資料公開日期:0000-00-00
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008
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交通部觀光局為瞭解100年來臺旅客旅遊動機、動向、消費情形、觀感及意見,以供相關單位研擬國際觀光宣傳與行銷策略、提昇國內觀光服務品質與國際旅遊觀光競爭力之參考,並作為估算觀光外匯收入之依據,特辦理「100年來臺旅客消費及動向調查」,分別在臺灣桃園國際機場、高雄國際機場及臺北松山機場現場訪問離境旅客。

本調查對象為100年1月1日至12月31日入境之外籍與華僑旅客(含大陸旅客,不含過境之外籍與華僑旅客),採用「配額抽樣法」抽樣,取樣時盡量符合作業標準及樣本特徵之控制,以達隨機性及樣本代表性,有效樣本數為6,009人。

On the occasion of the country's centennial in 2011, the Tourism Bureau, MOTC offered in-depth traveling products around Taiwan so that travelers can appreciate Taiwan's beauty through 10 specially-designed themes. Despite the March 11 Japan tsunami, our successful tourism-promotion program - “Project Vanguard for Excellence in Tourism” - and international marketing promotion in 2011, contributed to the number of inbound visitors to Taiwan reaching a record 6.1 million people. The number of inbound visitors to Taiwan in all markets, with Singapore, Japan and Korea enjoying the highest growth rate, and the three largest categories of inbound visitors to Taiwan being the Mainland Chinese, Japanese and Hong Kong/ Macao visitors

.The Tourism Bureau, MOTC expects to understand the motives, viewpoints, tendencies and consumption of the inbound visitors in Taiwan in 2011 to supply reference material to tourist related organizations to improve sightseeing facilities in Taiwan and to plan international tourism advertising and marketing strategies. The survey can be a source of information to estimate the amount of visitor expenditures. Here at the Tourism Bureau, MOTC, we proceeded with the survey at the Taiwan Taoyuan International Airport, Kaohsiung International Airport and Taipei Sonshan Airport, interviewing inbound visitors, as they were about to leave Taiwan.

The objects of this survey were the foreign and overseas Chinese inbound visitors from January 1 to December 31, 2011 (excluding the foreign and overseas Chinese transit visitors). This survey still adopted the method of “Quota Sampling”, which conformed best to the control of working standards and the characteristics of the samples to achieve random and sample representatives. The number of valid samples was 6,009 persons in total, including 1,759 persons from Mainland China and 1,378 persons from Japan, from January to December, 2011.

The major investigative results of this survey were classified into “Related Indices of the Inbound Visitors in Taiwan”, “ Analysis of the Inbound Visitors' Plans”, “Analysis of the Inbound Visitors' Behavior“, “Analysis of the Inbound Visitors' Consumption”, ”Analysis of the Inbound Visitors' Satisfaction” and “Analysis of Basic Information of the Inbound Visitors”.

D.16 完成檢誤日期:2013-03-07
D.17 預定釋出日期:2013-03-28
D.18 初次釋出日期:2013-03-28
D.19_1 最新版釋出日期:2013-03-28
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10.6141/TW-SRDA-AG010011-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/AG010011
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/AG010011en
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