2
4
AG010005
4
095
94年來臺旅客消費及動向調查
Annual Survey of Visitors Expenditure and Trends in Taiwan, 2005
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
001,002,003,004
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
010
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
A.14 計畫執行期間(起):0000-00-00
A.14 計畫執行期間(訖):0000-00-00
2005-01-012005-12-31
A.16 收到日期:2010-06-15
2
桃園中正機場、高雄小港機場現場離境旅客

1
5006

5006
001
01
SRDA.GS067
96
C.2 聯絡日期:0000-00-00
2
1.交通部觀光局
1.Tourism Bureau, Ministry of Transportation and Communications
1
C.7 資料公開日期:0000-00-00
2
008
2
1
1
2
1
3
3
001,002,003
1,2
交通部觀光局為瞭解來台旅客旅遊動機、動向、消費情形、觀感及意見,以供相關單位規劃與改善國內觀光設施、研擬國際觀光宣傳與行銷策略之參考,並作為估算觀光外匯收入之依據,辦理「94年來台旅客消費及動向調查」,分別在桃園中正機場、高雄小港機場現場訪問離境旅客。

本調查對象為94年1月1日至12月31日入境之外籍與華僑旅客(不含過境之外籍與華僑旅客,採用「配額抽樣法」抽樣,取樣時盡量符合作業標準及樣本特徵之控制,以達隨機性及樣本代表性。有效樣本數為5,006人。

Tourism Bureau, MOTC wants to understand the motives, viewpoints, tendencies and consumption of the inbound visitors in Taiwan to supply reference material to tourist related organizations to improve sightseeing facilities in Taiwan and to plan international tourism advertising and marketing strategies. The survey can be a source of information to estimate the amount of visitor expenditures. Here at Tourism Bureau, MOTC, we proceeded with the survey in C.K.S. International Airport in Toayuan and Kaohsiung International Airport, interviewing the inbound visitors, where they leave Taiwan.

The object of this survey was the foreign and overseas Chinese inbound visitors from January 1 to December 31 in 2005 (excluding the foreign and overseas Chinese transit visitors). This survey still adopted the method of “Quota Sampling”, which conformed best to the control of working standards and the characteristics of the sample to achieve random and sample representative. The number of valid samples was 5,009 persons in total from January to December in 2005.

The major investigative results of this survey were distinguished into “Related Indices of the Inbound Visitors in Taiwan”, “ Analysis of the Inbound Visitors’ Plans”, “Analysis of the Inbound Visitors’ Behavior “, “Analysis of Beneficial Results of the Inbound Visitors’ Consumption and Taiwan’s Competitiveness for the Inbound Visitor’s Market” and “Analysis of Basic Information of the Inbound Visitors”.

D.16 完成檢誤日期:2010-10-29
D.17 預定釋出日期:2010-11-01
D.18 初次釋出日期:2010-11-01
D.19_1 最新版釋出日期:2010-11-01
1
1
1,2
1
2,1,1,3
10.6141/TW-SRDA-AG010005-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/AG010005
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/AG010005en
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