1
3
E10401
1
022
目的地魅力:量表建構與模式驗證(第一年期)
Destination Fascination: Scale Development and Model Validation
1.劉瓊如
1.Chyong-ru Liu
1.國立彰化師範大學地理系環境暨觀光遊憩碩士班
1.Graduate Institute of Environment, Recreation and Tourism, National Changhua University of Education
001,002,003,004
1.國立彰化師範大學地理系環境暨觀光遊憩碩士班
1.Graduate Institute of Environment, Recreation and Tourism, National Changhua University of Education
002
1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2015-08-01
A.14 計畫執行期間(訖):2016-07-31
2015-09-012016-03-31
A.16 收到日期:2016-06-16
2
造訪國家公園、森林遊樂區等遊客

1

943


943
001
01
C.2 聯絡日期:2016-06-20
2
1.國立彰化師範大學地理系環境暨觀光遊憩碩士班
1.Graduate Institute of Environment, Recreation and Tourism, National Changhua University of Education
1
C.7 資料公開日期:2018-08-01
2
008
1
1
1
1
5
3
3
001
1,2
1.目的地魅力
2.量表發展
3.人- 環境相容性
4.目的地忠誠
1.Destination Fascination
2.Scale Development
3.Person-Environment Compatibility
4.Destination Loyalty
本研究目的係進行目的地魅力概念化並發展目的地魅力量表(DFS)。基於人與環境相容性的模型,本研究首次提出通過文獻回顧六個構念的DFS:神秘感、豐富性、吸引力、獨特性、契合性及友善性。進行專家學者13人深度訪談,形成目的地魅力30個初始問項。經過問卷調查國家公園470位遊客,進行探索性因素分析後刪除5個題項。然後,再進行問卷調查森林遊樂區473位遊客,進行驗證性因素分析形成5構念25題項DFS,並與目的地忠誠度進行關聯效度分析。

The purpose of this study is to conceptualize destination fascination and develop a Destination Fascination Scale (DFS). Based on the model of person-environment compatibility, this study firstly proposes six dimensions of DFS through literature review: mystique, richness, attractiveness, uniqueness, fitness, friendliness. In item generation, 13 in-depth interviews are conducted, extracting 30 items. During purification of measures, 470 survey responses from national parks are collected, and 5 items are deleted after exploratory factor analysis. Then, 473 survey responses from national forest recreation areas are collected for testing confirmatory factor analysis of the 25-item DFS, and its criterion-related validity with destination loyalty.

D.16 完成檢誤日期:2016-07-05
D.17 預定釋出日期:2018-08-01
D.18 初次釋出日期:2018-08-01
D.19_1 最新版釋出日期:2018-08-01
1
1
1
2
1,3
10.6141/TW-SRDA-E10401-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10401
追蹤清單
下載(0)
申請(0)
遠距(0)