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E10362
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021
國民小學校長空間領導、教育行銷與教師工作滿意度關係之研究
A Study on the Relationships among the Principal\'s Space Leadership, Educational Marketing and the Teacher\'s Job Satisfaction
1.湯志民
1.Chih-Min Tang
1.國立政治大學教育學系
1.Department of Education, National Chengchi University
001,002,003,004
1.國立政治大學教育學系
1.Department of Education, National Chengchi University
002
1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2014-08-01
A.14 計畫執行期間(訖):2015-10-31
2014-08-012015-10-31
A.16 收到日期:2016-12-12
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1340


1340
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C.2 聯絡日期:2016-12-14
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1.國立政治大學教育學系
1.Department of Education, National Chengchi University
1
C.7 資料公開日期:2017-11-01
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008
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1.校長空間領導
2.教育行銷
3.教師工作滿意度
1.Principal’s Space Leadership
2.Educational Marketing
3.The Teacher’s Job Satisfaction
本研究旨在瞭解臺灣地區國民小學校長空間領導、教育行銷與教師工作滿意度之現況;分析不同背景變項之教師在知覺校長空間領導、教育行銷與教師工作滿意度之差異情形;探討校長空間領導、教育行銷與教師工作滿意度之間的關係與影響力。 本研究採問卷調查法及訪談法。問卷調查研究母群共計2613所國小,以分層隨機抽樣抽取200校,每校10名,計2000名教師為問卷施測對象,問卷回收1460份,回收率73%,剔除無效問卷後,有效問卷計1340份,有效問卷回收率達67%。訪談法以7位在問卷調查校長空間領導部分得分高的校長為訪談對象。資料處理以描述性統計、信度分析、因素分析、皮爾遜積差相關、變異數分析、多元迴歸分析、拔靴法以及中介模型的路徑分析進行統計分析;訪談資料以MaxQDA進行分析。 本研究獲致以下結論: 一、全臺國民小學校長空間領導達到高程度,在「形塑空間願景」、及「建構教育空間」層面的表現最為優異。 二、全臺教育行銷達高程度,以「溝通交流」層面最明顯。 三、全臺教師工作滿意度達高程度,以「人際關係」層面成效最好。 四、部分不同背景變項(如學校規模與職務)在國民小學校長空間領導、教育行銷與教師工作滿意度上有差異。 五、國民小學校長空間領導、教育行銷與教師工作滿意度三者間具有中高度顯著正相關。 六、國民小學校長空間領導、教育行銷與教師工作滿意度具有良好的聚斂效度。 七、教育行銷在校長空間領導與教師工作滿意度間扮演部分中介,故國民小學校長空間領導可透過教育行銷對教師工作滿意度產生正向的間接影響。 八、空間領導善用境教,不僅影響正式課程,更內化至以人為本的道德教育,以開放空間與使用者參與,激發成員創造力、校園認同感和培養自律。 九、校長空間領導專業知識不足且實施時無一參照標準,應建立完善實施指標,俾有利於空間領導的發展。 最後,本研究依據研究結果提出建議,供教育行政機關、學校校長以及未來研究之參考。

This study aims to investigate the relationship among the space leadership of principals, educational marketing of school, and teachers’ job satisfaction. This study analyzed different background variables from the teachers to see the difference in these 3 variables on them. Also it examined the relationship among and the influence. This study was adopted the questionnaire survey and interview method. The survey regarded the teachers who work in public elementary schools in Taiwan as the population, and used the stratified sampling to sample 2000 teachers. 1340 questionnaires were valid, Recovery of 67%.There were sending 1460 questionnaires to 140 elementary schools in Taiwan, and interviewing 7 principals with high scores in space leadership performance. The collected data was analyzed by the method of descriptive statistics, reliability analysis, validity analysis, Pearson correlation, multiple regressions, bootstrap procedure and SEM. The collected interview data was analyzed by MaxQDA. The conclusions of this study are listed below: 1. The level of space leadership of principals in Taiwan is high, and the performance in “molding space vision” and “constructing educational space” are outstanding. 2. The level of educational marketing in Taiwan is high, with “the communication” being the most significant trait. 3. The level of teaching effectiveness in Taiwan is high, and “the interpersonal relationship” acquired the most recognitio 4. Some of the teachers’ background variables (e.g. school size and position) show the differences in the space leadership of principals, educational marketing, and teachers’ job satisfaction of elementary schools. 5. The relationship among principals’ space leadership, educational marketing and teachers’ job satisfaction of elementary schools have a medium - high significant positive correlation. 6. The space leadership of principals, educational marketing and teachers’ job satisfaction have good convergent validity. 7. Educational marketing is partially mediation of the principals’ space leadership and teachers’ job satisfaction. The findings show that the principals’ space leadership has an indirectly positive impact on teachers’ job satisfaction through the educational marketing. 8. Space leadership makes good use of environment cultivation, which not only affects formal curriculum, but also influences the people-oriented of moral education,through opening space and users\' Participation to inspire creativity of school members, the identity of school and the self-discipline cultivation. 9. The difficulties in the implementation of principals’ space leadership are that schools’ principles lack of professional knowledge and standard for principals’ to follow. Therefore, it should found complete indicator for the benefit of the development of space leadership. At last, according to the results of the research, the study conducted some suggestions to provide reference materials to educational administrative organizations, school principals and other researchers in this field.

D.16 完成檢誤日期:2017-03-22
D.17 預定釋出日期:2017-12-05
D.18 初次釋出日期:2017-12-05
D.19_1 最新版釋出日期:2017-12-05
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10.6141/TW-SRDA-E10362-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10362
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