1
3
E10334
3
021
臉書自拍分享:大學生的實踐與解讀
Selfies on Facebook: Practices and Interpretations
1.王映涵
1.Yin-han Wang
1.國立中山大學行銷傳播管理所
1.Institute of Marketing Communication, National Sun Yat-sen University
001,002,003,004
1.國立中山大學行銷傳播管理所
1.Institute of Marketing Communication, National Sun Yat-sen University
002
1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2014-08-01
A.14 計畫執行期間(訖):2015-07-31
2015-11-012015-12-31
A.16 收到日期:2015-11-11
1
台灣有使用Facebook之大學生,年齡18-22歲

1

717


717
007
01
C.2 聯絡日期:2015-11-12
2
1.國立中山大學行銷傳播管理所
1.Institute of Marketing Communication, National Sun Yat-sen University
1
C.7 資料公開日期:2018-08-01
2
008
1
2
1
5
3
3
001
1,2
1.臉書
2.印象管理
3.自我揭露
4.社會比較
5.圖文不符
1.Selfie
2.Self-portrait
3.Facebook
4.Impression Management
5.Self-disclosure
6.Social Comparison
7.Photo-text Incongruity
自拍是數位時代的熱門話題,也是個人攝影的最新類型。在攝影科技與社群網站的能供性之雙重變遷下,攝影不再被侷限於記錄具有社會意義或紀念價值的重大時刻,而被擴展至拍攝生活中看似平凡無奇的事物,網上照片分享亦成為構連人際關係的方式之一。隨著Facebook、行動上網與智慧型手機深入日常生活,照片具有溝通性、互動性與即時性,越來越多使用者將自拍當做一種Facebook視覺個人動態,成為年輕人的數位人際溝通方式。

本計劃針對台灣使用Facebook的大學生,以問卷調查方法,了解717位大學生如何使用Facebook分享個人照片(包含生活照與自拍照),進行視覺溝通?男性與女性大學生的自拍實踐有何異同?本計劃的重要性有兩個層面:首先,探討在數位媒體環境的變遷之中,使用者與媒體的關係、以及人與人的溝通關係有哪些變與不變。其次,從使用者作為閱聽人對於自拍照的解讀中,我們可以瞭解自拍照在社群網站的人際溝通中具有哪些多重意義。

As social media, mobile internet, and smartphones gain ubiquity, taking selfies seem to have become a common photographic practice, particularly among young people. The high visibility of selfies posted on social media platforms such as Facebook and Instagram have resulted in the coining of new terms by the press –‘relfie’, ‘healthie’, to name just a few, to describe variations of selfies. Yet mainstream news tends to fixate on extraordinary cases of celebrity and micro-celebrity selfies, and frames the practice from a polarized pathological perspective, linking it to either lack of confidence or narcissism. Such focus overlooks the everyday aspect of selfie: how do ordinary youth produce and interpret selfies in the context of mediated communication on social networking sites?   

This research employs a quantitative method to address the following research questions. How do college students practice self-portraiture on Facebook as a form of visual communication? Are there gender differences in their practices? A survey was administered to 717 Taiwanese college students who are active users of Facebook. This research shows the evaluation of friendship still largely depends on two-way interaction between the subject and the viewer,rather than on the mediated quasi-interaction (Thompson, 1995) of viewing status updates. Together, findings paint a fuller picture of the role that selfies play in ordinary young people’s everyday communication on Facebook.

D.16 完成檢誤日期:2016-04-19
D.17 預定釋出日期:2018-08-01
D.18 初次釋出日期:2018-08-01
D.19_1 最新版釋出日期:2018-08-01
1
1
1
2
1,3
10.6141/TW-SRDA-E10334-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10334
追蹤清單
下載(0)
申請(0)
遠距(0)