1
3
E10264
3
020
個人社會價值觀、企業文化、與社會責任決策行為框架:框架效果法
Personal Societal Values, Firm Culture, and Social Responsibility Decision Behavior Framing: A Framing Effect Approach
1.葉桂珍
1.Quey-jen Yeh
1.國立成功大學企業管理學系(所)
1.Department of Business Administration, National Cheng-Kung University
001,002,003,004
1.國立成功大學企業管理學系(所)
1.Department of Business Administration, National Cheng-Kung University
002
1.科技部
1.Ministry of Science and Technology
A.14 計畫執行期間(起):2013-08-01
A.14 計畫執行期間(訖):2016-09-30
2015-02-012015-05-31
A.16 收到日期:2016-11-28
2
社會大眾

1

311


311
001,007
01
C.2 聯絡日期:2016-12-01
2
1.國立成功大學企業管理學系(所)
1.Department of Business Administration, National Cheng-Kung University
1
C.7 資料公開日期:2019-08-01
2
008
1
1
1
2
3
3
001,006
1.企業社會責任(CSR)
2.CSR誘因
3.CSR認知
4.實驗設計
5.經驗性商品
1.Corporate Social Responsibility (CSR)
2.CSR Initiative
3.CSR Awareness
4.Experiment Design
5.Experience Goods
本計畫以實驗設計法在過去一年完成企業社會責任與消費者在經驗產品之關聯性,主要在證明企業社會責任(CSR)的市場誘因與效果,比如企業的CSR活動或行為是否能刺激顧客購買CSR相關高價商品,又或者當顧客知道他們購買的商品廠商有從事CSR活動時,是否會更忠於該廠商,且此效果是否擴及少有或從未購買CSR相關產品的顧客上。研究結果已完成初步驗證,顯示在產品外觀相同的情況下,即使價格相對較高,顧客會更樂意購買有實施CSR公司的產品。

This study designs scenarios in terms of consumer’s prior purchase experience with firms associated to CSRs. The purpose aims to demonstrate the marketing effect of CSR initiative whereby it stimulates consumers to purchase a high priced CSR-related product or stay with such a product when they are aware of the CSR-based deeds of the seller. Further, this effect can extend to consumers of less or no prior experience of purchasing CSR-related goods. We have finished preliminary analyses.

D.16 完成檢誤日期:2017-08-08
D.17 預定釋出日期:2019-08-01
D.18 初次釋出日期:2019-08-01
D.19_1 最新版釋出日期:2019-08-01
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1
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1,3
10.6141/TW-SRDA-E10264-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E10264
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