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E10116
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醫院資訊隱私保護政策對於病患資訊隱私顧慮影響之實證研究:以醫院網站之隱私保護公告為例
An Empirical Study on the Effect of Healthcare Privacy Policies on Patients\' Concern for Information Privacy: An Example of Hospital Portal\'s Privacy Notices
1.郭光明
1.Kuang-ming Kuo
1.義守大學醫務管理學系
1.Department of Healthcare Administration, I-Shou University
001,002,003,004
1.義守大學醫務管理學系
1.Department of Healthcare Administration, I-Shou University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2012-08-01
A.14 計畫執行期間(訖):2013-07-31
2013-03-012013-04-30
A.16 收到日期:2014-01-02
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具網際網路使用經驗民眾

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331


331
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C.2 聯絡日期:2014-01-02
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1.義守大學醫務管理學系
1.Department of Healthcare Administration, I-Shou University
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C.7 資料公開日期:2018-08-01
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008
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001
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1.資訊隱私顧慮
2.公平資訊處理原則
3.醫院聲譽
4.信任
5.認知風險
1.Information Privacy Concern
2.Fair Information Practices
3.Hospital Reputation
4.Trust
5.Perceived Risk
本研究計畫主要有兩個目的,分別為:1)探討影響民眾資訊隱私顧慮的因素(包含公平資訊處理原則、醫院聲譽等),以及2)民眾的資訊隱私顧慮、信任和風險對於醫院網站的行為意圖(包括再瀏覽、提供個人可辨識資訊等)的影響。研究對象為國內民眾,採用問卷方式蒐集資料,共回收331份問卷,所蒐集資料利用結構方程模式進行分析,結果顯示:「醫院聲譽」與「公平資訊處理原則」對於民眾的「資訊隱私顧慮」有顯著的影響;而民眾的「資訊隱私顧慮」亦顯著影響其對於醫院網站的「信任」,然而民眾的「資訊隱私顧慮」對於其「認知風險」之影響並不顯著;而民眾的「資訊隱私顧慮」、「信任」與「認知風險」對於其「對於醫院網站的行為意圖」均有顯著影響。

The purpose of this project is twofold. The first purpose is to explore the effect of the influencing factors including Fair Information Practices (FIPs) and hospital reputation on individuals’information privacy concern. The second purpose is to investigate the influence of salient factors including individuals’information privacy concern, trust, and perceived risk on people’s behavioral intention towards hospital portals. Survey methodology was used to collect 331 responses from general people. The collected data was analyzed using Structural Equation Modeling. The results demonstrated that FIPs and hospital reputation impact individuals’ information privacy concern negatively. Further, individuals’information privacy concern influences their behavioral intentions towards hospital portals positively. Individuals’information privacy concern was proved to have no influence on the i perceived risk, while individuals’information privacy concern affected their trust. Finally, individuals’information privacy concern, trust, and perceived risk were affirmed to influence their behavioral intention towards hospital portals negatively, positively, and negatively respectively.

D.16 完成檢誤日期:2014-07-07
D.17 預定釋出日期:2018-08-01
D.18 初次釋出日期:2018-08-01
D.19_1 最新版釋出日期:2018-08-01
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10.6141/TW-SRDA-E10116-1
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