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E99026
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影迷涉入、偶像崇拜與目的地意象關係之研究:影視觀光之觀點
The Relationship among Celebrity Fan Involvement, Celebrity Worship, and Destination Image in Film Tourism
1.顏昌華
1.Chang-hua Yen
1.國立臺中技術學院休閒事業經營系
1.Department of Leisure & Recreation Management, National Taichung University of Science and Technology
001,002,003,004
1.國立臺中技術學院休閒事業經營系
1.Department of Leisure & Recreation Management, National Taichung University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2010-08-01
A.14 計畫執行期間(訖):2011-07-31
2010-09-012010-11-30
A.16 收到日期:2012-01-17
2
觀看影視後而誘發旅遊動機之潛在遊客

1
390

390
007
01
C.2 聯絡日期:2012-01-19
2
1.國立臺中技術學院休閒事業經營系
1.Department of Leisure & Recreation Management, National Taichung University of Science and Technology
1
5年後公開

C.7 資料公開日期:2016-08-01
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008
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1
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3
001
1,2
1.影迷涉入
2.偶像崇拜
3.目的地意象
1.Celebrity Involvement
2.Celebrity Worship
3.Destination Image
 隨著影視娛樂產業及海外旅遊的成長,刺激全球影視旅遊的快速發展。影視旅遊又稱為電影引發之觀光旅遊,意指遊客因該旅遊地區或景點曾於電視、錄影帶或電 影中出現而前往觀光旅遊。近年來影視旅遊之相關研究成長快速,然而,國內卻較少學者針對此議題進行探討。過去研究發現影迷涉入程度與旅遊目的地意象之間並 未有顯著關係,然而,由於影迷涉入程度愈高,可能轉為偶像崇拜,進而形成旅遊目的地意象。因此,偶像崇拜可能是存在影迷涉入與目的地意象之間的中介變數。 此外,地理上的距離也可能是影響其間關係的重要因素。因此,本研究計畫目的在探討影迷涉入、偶像崇拜及目的地意象之關係,其次,了解國內和國外旅客在影迷 涉入和目的地意象關係之差異。本研究結果可以提供管理者未來進行旅遊目的地行銷之參考,最後,根據研究結果發現,提出行銷策略之實務意涵及未來研究方向。

Film tourism is a growing phenomenon worldwide. Past research failed to provide evidence for the linkage between celebrity involvement and destination image. The purpose of this study is to examine the relationship between celebrity involvement and destination image as well as to clarify the role of celebrity worship. Survey data from 390 tourists in Taiwan indicate that celebrity involvement is positively related to destination image. Moreover, celebrity worship mediates the relationship between celebrity involvement and destination image. The result of the study can provide strategic directions for destinations in terms of tourism advertising. Implications of these findings for managing marketing strategy as well as future research directions are subsequently discussed.

D.16 完成檢誤日期:2012-07-06
D.17 預定釋出日期:2016-08-01
D.18 初次釋出日期:2016-08-01
D.19_1 最新版釋出日期:2016-08-01
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10.6141/TW-SRDA-E99026-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E99026
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