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E98040
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我國郵輪旅遊市場需求調查與研究
Cruise Tour Market Demand Survey and Research in Taiwan
1.周宏彥
1.Hung-yen Chou
1.長榮大學航運管理學系
1.Department of Aviation and Maritime Transportation Management, Chang Jung Christian University
001,002,003,004
1.長榮大學航運管理學系
1.Department of Aviation and Maritime Transportation Management, Chang Jung Christian University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2009-08-01
A.14 計畫執行期間(訖):2010-12-31
2010-04-012010-04-182010-06-012010-06-20
A.16 收到日期:2011-03-01
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日本旅客、東南亞旅客、台灣旅客

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C.2 聯絡日期:2011-03-07
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1.長榮大學航運管理學系
1.Department of Aviation and Maritime Transportation Management, Chang Jung Christian University
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自計畫執行結束日期起立即公開

C.7 資料公開日期:2011-01-01
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1.個體選擇模式
2.旅遊需求模式
3.郵輪旅遊
1.Cruise Tourism
2.Discrete Choice Model
3.Tourism Demand Model
 臺灣為海島型國家,若能整合東南亞、東北亞國家與臺灣間的跨國性觀光資源,規劃出亞太地區郵輪旅遊航線,以吸引外籍旅客來臺觀光之意願,此郵輪旅遊航線 與岸上觀光發展將可為臺灣帶來很大之經濟效益。因此探討臺灣目前郵輪發展課題與未來發展趨勢,藉由旅客需求調查與分析,瞭解臺灣郵輪旅遊市場之遊客偏好認 知,有其必要性。本研究以多屬性效用理論為基礎,分析不同效用函數型態,結合慣性行為理論、市場區隔理論,資訊不充份之偏好選擇行為,構建臺灣郵輪旅遊市 場需求分析模式,以供政府發展國際觀光特色與規劃郵輪旅遊行程之參考。歸納本研究之目的有: 1. 探討臺灣郵輪市場發展條件與未來發展趨勢。 2. 以臺灣立場研議亞太地區跨國性旅遊景點整合與郵輪航線之佈署規劃。 3. 以敘述偏好法調查國內外旅客對郵輪旅遊之偏好認知與影響因素。 4. 以多屬性效用函數為基礎,分析不同函數型態,結合慣性行為理論、市場區隔法等基本理論以構建分析模式,並且探討資訊不充份下之偏好選擇模式。 5. 構建臺灣郵輪旅遊市場需求分析模式,以瞭解價格因素、旅遊天數、國際性觀光景點、旅客特性等影響程度與權衡替代效果,供郵輪業者與旅行社業者經營與行銷臺 灣郵輪旅遊市場之參考。

Taiwan is an island country. It will be very large benefit for Taiwan to attract many visitors because of the cruise package tour combining some other countries’travel resources in Pacific-Asia Area. It is important to explore Taiwan cruise industry developed problem and the market in future by the travelers’ preference survey and the analysis model. This Study will use the multi-attribute utility theory, inertia behavior, incomplete information preference method to construct the Taiwan cruise tour market demand model. The study results will suggest some opinions to government to develop cruise tour. The purpose of this study is as follows. 1. To explore Taiwan cruise tour market development in future. 2. To plan cruise tour combining several countries’travel resources in Pacific-Asia Area from Taiwan’s view. 3. Use stated preference method to explore visitors’perception and affect factor. 4. Use multi-attribute utility theory, inertia behavior, and incomplete information preference method to construct the analysis model. 5. To construct the Taiwan cruise tour market demand model to explain variables like as price, days, trade-off relations.

D.16 完成檢誤日期:2011-03-28
D.17 預定釋出日期:2013-06-03
D.18 初次釋出日期:2013-06-03
D.19_1 最新版釋出日期:2013-06-03
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10.6141/TW-SRDA-E98040-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E98040
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