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E98033
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溼地生態旅遊產業永續發展模式之研究:遊客行為模式建構、居民意向模式建構、及經營決策分析
Study on Sustainable Development of Wetlands Ecotourism Industries: Ecotourist Analysis, Residents$ Intention, and Assessing and Sustainable Management Strategies
1.李宗鴻
1.Tsung-hung Lee
1.國立雲林科技大學休閒運動研究所
1.Graduate School of Leisure and Excercise, National Yunlin University of Technology and Science
001,002,003,004
1.國立雲林科技大學休閒運動研究所
1.Graduate School of Leisure and Excercise, National Yunlin University of Technology and Science
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2009-08-01
A.14 計畫執行期間(訖):2010-07-31
2010-04-172010-06-06
A.16 收到日期:2010-12-20
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台南七股溼地的9 個村(篤加、十份、溪南、三股、鹽埕、大埕、龍山、七股、中寮)的居民為對象

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856


856
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C.2 聯絡日期:2010-01-18
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1.國立雲林科技大學休閒運動研究所
1.Graduate School of Leisure and Excercise, National Yunlin University of Technology and Science
1
C.7 資料公開日期:2013-08-01
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008
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1.社區依附
2.社區涉入
3.永續觀光
1.Community Attachment
2.Community Involvement
3.Sustainable Tourism
 本研究以台灣西南沿海的七股濕溼地的社區為例,建構及驗證溼地支持永續觀光發展的行為模式。採自編的問卷進行問卷調查,實得有效問卷856份。將所收集 的資料利用敘述統計程序,計算人口統計變數的分布情形。進行驗證性因素分析及結構方程式的實證研究,並對本研究模式中各組變項間之因果關係進行估計。研究 顯示,社區依附直接正向影響知覺利益,間接正向影響支持永續觀光發展;社區涉入直接正向影響知覺利益,間接正向影響支持永續觀光發展;知覺利益直接正向影 響支持永續觀光發展;知覺成本直接反向影響支持永續觀光發展。本研究的行為模式,有效的驗證社區依附、社區涉入、社區利益、社區成本、支持永續觀光發展的 線性關係,並建構溼地社區居民支持永續觀光發展行為模式。

This study examined the community behavioral model using latent variables of community attachment, community involvement, perceived benefits of tourism, perceived cost of tourism, and supporting sustainable development and elemental data of residents at Chiku wetlands, west southern Taiwan. A Total of 856 usable questionnaires were collected. The confirmatory factor analysis and structural equation model were analyzed by LISREL 8.70 for Windows. All the parameters were estimated by maximum likelihood estimation method. Empirical results indicated that community attachment affected the perceived benefits of tourism directly and affected the supporting sustainable tourism development indirectly. Community involvement affected the perceived benefits of tourism directly and the supporting sustainable tourism development indirectly. The perceived benefits of tourism directly affected the supporting sustainable tourism development. The perceived costs of tourism negatively and directly affected the supporting sustainable tourism development. This study effectively examined the relationships among community attachment, community involvement, perceived benefits of tourism, perceived costs of tourism, and the supporting sustainable tourism development, thus, contributed the sustainable tourism model for community residents.

D.16 完成檢誤日期:2011-06-10
D.17 預定釋出日期:0000-00-00
D.18 初次釋出日期:2013-08-01
D.19_1 最新版釋出日期:2013-08-01
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10.6141/TW-SRDA-E98033-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E98033
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