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E98003
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2009高雄世界運動會,旅館業之生產結構與產能利用率之探討
Modification of the Production Function under Different Level of Capacity Utilization for the Accommodation Sector during the 2009 World Games
1.孫雅彥
1.Ya-yen Sun
1.國立高雄大學運動健康與休閒學系
1.Department of Kinesiology, Health and Leisure Studies, National University of Kaohsiung
001,002,003,004
1.國立高雄大學運動健康與休閒學系
1.Department of Kinesiology, Health and Leisure Studies, National University of Kaohsiung
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2009-08-01
A.14 計畫執行期間(訖):2010-07-31
2009-11-012010-02-28
A.16 收到日期:2010-07-21
2
2009世運會期間與高雄市政府簽約合作的28間旅館

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C.2 聯絡日期:2010-07-22
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1.國立高雄大學運動健康與休閒學系
1.Department of Kinesiology, Health and Leisure Studies, National University of Kaohsiung
1
C.7 資料公開日期:2012-08-01
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1.2009高雄世界運動會
2.投入產出分析
3.乘數效應
4.產能利用
1.2009 World Games
2.Capacity Utilization
3.Input-Output analysis
4.Tourism Multipliers
 本研究主要目的是探討高雄縣市旅館業在因應2009高雄世界運動會時,其不同產能利用率與觀光乘數上之相互變動方向及影響。研究對象為高雄世運舉辦期間 與高雄市政府簽約合作的旅館業者。業者提供資料涵括時間為世運會前、中、後三個時期。根據資料顯示,世運會的舉辦有助於7月過的住房率、房價、營收之提 升,但對於招攬後續遊客至高雄市消費的效應不顯著。此外,世運過後隨之而來的8月南部八八水災、9月達賴喇嘛拜訪及10月熱比婭電影節,這一系列對於國內 外旅遊的負面影響因素,導致旅館住房率在世運後的住房率較往年下滑甚多(平均而言減少15%)。世運會的舉辦對於員工薪資的增加也未有明顯的增加,顯示旅 館業者多以現有人力支付額外的住宿需求,並無因為世運會舉辦而額外增聘人手。

The major purpose of this proposal is to investigate the stability of the production function of the accommodation sector in Kaohsiung in association with 2009 World Games. Three study objectives are to 1) examine the effect of 2009 World games on the accommodation sector in Kaohsiung in terms of sales volume, number of establishments and staff, average salary and profit level. 2) Establish the econometric dynamics between cost structures and capacity utilization by the hotel scale. The studied factors include income to sales ratio, value added to sales ratio, jobs to sales ratio and ratio of intermediate input (differentiated by utilities, products and services). 3) Simulate type I and type II sales, income and jobs multipliers before, during and after World Games. The end result of this study is to provide a functional form of tourism multipliers for the regional tourism industry during and after hosting a mega sport event. Inclusion of flexible tourism multipliers in the I-O model can greatly enhance the accuracy of tourism economic impact estimation. In addition, it can provide recommendation for the managerial agencies as how to coordinate expansion of tourism supply with increased demand so that a balance in capacity utilization can be maintained.

D.16 完成檢誤日期:2011-02-25
D.17 預定釋出日期:2012-08-01
D.18 初次釋出日期:2012-08-01
D.19_1 最新版釋出日期:2012-08-01
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10.6141/TW-SRDA-E98003-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E98003
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