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E97038
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015
影響遊客海域運動觀光旅遊目的地選擇模式之研究
A Study of Influence Tourist on Coastal Sport Tourism Destination Selection Model
1.張孝銘
1.Hsiao-ming Chang
1.建國科技大學運動健康與休閒學系
1.Chienkuo Technology University
001,002,003,004
1.建國科技大學運動健康與休閒學系
1.Chienkuo Technology University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2008-08-012008-08-072008-08-122008-10-122009-06-062009-06-30
A.16 收到日期:2010-02-10
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以至澎湖旅遊的台灣本島遊客為對象(年滿18歲,或已就讀大一)

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1729


1729
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C.2 聯絡日期:2010-02-12
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1.建國科技大學運動健康與休閒學系
1.Chienkuo Technology University
1
C.7 資料公開日期:2009-08-01
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008
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1.行為意向
2.吸引力
3.服務妥善性
4.知覺價值
5.旅遊體驗
6.運動觀光
1.Attraction
2.Behavioral Intensions
3.Perceived Value
4.Service Appropriated
5.Sport Tourism
6.Travel Experience
 本研究目的主要在於建構並驗證影響遊客海域運動觀光旅遊目的地選擇模式,主要根據運動觀光、旅遊資訊來源、旅遊服務品質、運動觀光吸引力、旅遊體驗、知 覺價值、以及行為意向之理論與實證研究來建構本研究架構。本研究採問卷調查方式進行,對象為至澎湖從事水上活動之運動觀光遊客,採定點方式進行,所得資料 經描述統計、t考驗、單因子多變量變異數分析、結構方程模式進行分析。本研究有以下的發現:1.遊客前往澎湖以「旅遊資訊來源」以「有來過澎湖之親朋好友 推薦」為最高。2.在「服務妥善性」感受方面,以當地居民友善及治安良好為最高。3.在運動觀光吸引力認知方面,以空氣品質良好,適合從事水上活動為最 高。4.不同人口統計變項遊客在旅遊資訊來源、服務妥善性、與運動觀光吸引力均有明顯的不同。5.遊客旅遊資訊來源、服務妥善性、運動觀光吸引力、知覺價 值對行為意向有因果關係存在。

The purpose of this study aims to construct and test the influence tourist select coastal sport tourism destination base on sport tourism, travel information resource, travel service quality, sport tourism attraction, travel experience, and perceived value and behavioral intensions theories and evidenced research literatures. According to the above theories and evidenced research literatures to compile research questionnaires. The questionnaires will give to participation coastal sport tourist in Penghu. Non-random sampling and on-site investigation will use in this study. Effective questionnaire will use descriptive statistic, one-way multivariate analysis of variance (MANOVA), Important-performance analysis (IPA), and structural equation modeling (SEM) to analyze. This study will get results as following as: a. Useful information for coastal sport tourism business entrepreneur on planning and promoting the sport tourism product by constructed the coastal sport tourism destination selection model in this study. b. Understanding tourist all sport tourism consume behavior model and difference between travel experience and perceived value in Penghu. This result will be important reference for Penghu National Park and County government and other County government to planning and promoting the coastal sport tourism product in Taiwan. c. Base on the findings of the study, it will give more suggestions for the future researchers of sport tourism and recreation research orientation in Taiwan.

D.16 完成檢誤日期:2010-11-05
D.17 預定釋出日期:2010-12-03
D.18 初次釋出日期:2010-12-03
D.19_1 最新版釋出日期:2010-12-03
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10.6141/TW-SRDA-E97038-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E97038
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