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E97029
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015
利用納入隨機效用考量之主題樂園遊客選擇模式探討遊客之休閒時間價值與環境屬性偏好:混合羅吉特模式之應用分析
Exploring the Value of Time and the Preference for Environmental Attributes for Theme Park Tourists by Using A Random Utility Choice Model: An Application of Mixed Logit Model
1.陳肇堯
1.Chau-yau Chen
1.崑山科技大學不動產經營系
1.Department of Real Estate Management ,Kun Shan University
001,002,003,004
1.崑山科技大學不動產經營系
1.Department of Real Estate Management ,Kun Shan University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2009-04-012009-06-30
A.16 收到日期:2009-11-04
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主題樂園遊客

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C.2 聯絡日期:2009-11-05
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1.崑山科技大學不動產經營系
1.Department of Real Estate Management ,Kun Shan University
1
C.7 資料公開日期:2011-08-01
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1.主題樂園
2.休閒時間價值
3.混合羅吉特模式
1.Mixed Logit Model
2.Theme Park
3.Value of Leisure Time
 本研究為探討遊客採行使用時間改變之取代調適機制的選擇行為,擬以Becker (1965)的家戶生產函數理論為基礎,並依Larson & Shaikh(2001)及Lew & Larson (2005)所發展之包含金錢與時間之雙重限制的選擇模式架構,建立包含隨機性時間價值考量的主題樂園之遊客旅遊時間選擇之混合羅吉特模式,以分析不同就 業狀態之遊客的休閒時間價值之差異及其對遊客採行改變主題樂園遊憩活動參與時間之選擇行為的影響效果,以供政府觀光主管機關及遊憩區經營者研擬紓解遊憩區 尖峰時日擁擠之改善策略的參考。

On purpose of exploring the temporal replacement coping behavior adopting by individual tourist, this study, based on the household production function proposed by Becker(1965) and according with the modified two-constraints approach including of money cost and time budget proposed by Larson & Shaikh (2001) and Lew & Larson (2005), intends to formulate a Mixed Logit Model of participation time choice for tourists of the Janfushan Theme Park that accounts for the stochastic shadow value of leisure time. And with the specification of the wage function, the shadow value of leisure time function, and the indirect utility function, a joint estimation procedure would be adopted to explore the difference of the value of leisure time for various status of employment and to what extend it will influence on the individual choice of participation time through the empirical analysis so as to formulate some effective strategies for relaxing the crowding conditions on holidays .

D.16 完成檢誤日期:2011-01-25
D.17 預定釋出日期:2011-08-01
D.18 初次釋出日期:2011-08-01
D.19_1 最新版釋出日期:2011-08-01
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10.6141/TW-SRDA-E97029-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E97029
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