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E97023
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015
家戶週末購物旅運行為模式建構
Specification of Shopping Travel Behavior Model of Household on Weekends
1.黃幹忠
1.Kan-chung Huang
1.崑山科技大學不動產經營系
1.Department of Real Estate Management, Kun Shan University
001,002,003,004
1.崑山科技大學不動產經營系
1.Department of Real Estate Management, Kun Shan University
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2009-03-012009-06-30
A.16 收到日期:2009-10-28
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台南市全體家戶

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C.2 聯絡日期:2009-11-03
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1.崑山科技大學不動產經營系
1.Department of Real Estate Management, Kun Shan University
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C.7 資料公開日期:2010-08-01
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1.旅次鍊
2.旅程研究法
3.週末旅運
4.購物旅程
1.Shopping Tour
2.Tour-based
3.Trip Chain
4.Weekend Travel
 隨著週休二日的普及,週末旅運量大幅增加,故近年規劃界與學術界也逐漸關注到週末旅運計畫的重要性。不過旅運乃是家戶於實施活動時所衍生之結果,故在進 行旅運規畫時,須先瞭解旅次鍊的形成機制,而活動研究法(activity-based)或旅程研究法(tour-based)之模式就顯現出其重要性。 緣此,本研究希望透過對台南地區家戶平日與週末活動旅運之調查,對旅次的組合形式(本研究稱之為旅程)進行分類,而後比較各種旅程類型之異同,藉以觀察家 戶是否會在進行不同類型旅程時,使用不同種類之運具,以及展現出家戶的一週(平日一天與週末二天)活動全貌;接著,進行家戶週末購物旅程的模式化工作,以 探討家戶之「購物旅程類型選擇」、「運具選擇」與「目的地選擇」行為,並比較家戶於鄰里型商圈、市中心商圈與「市中心外圍之大型商場(off- center retailing)」之間的惠顧偏好;最後,藉由序列普羅比模式(order probit model)來建構平日與週末「主要購物旅程」發生的關聯模式,期能了解平日「主要購物旅程」發生頻率對週末「主要購物旅程」發生頻率的影響。研究結果發 現,家戶成員在平日與週末發生購物旅程的因素各有不同,亦即家戶成員會依據各種制約條件考量而更正在平日購買還是週末購買。平日購物旅程發生頻率會明顯受 到本身家中地位之影響,戶長及配偶在平日購物頻率會高於其他成員。星期六購物旅程發生與否,主要是受到本身之家中地位與家戶人數之影響;而星期日購物旅程 發生與否,則會受到性別、年齡與家戶人數之影響。

Following the implement of weekend-off, amount of weekend trips increased dramatically. That attracts more and more attention from planners and academician. Nevertheless, travel are devious way that household implemented activity. Therefore, the mechanism of formation of trip chain should be formulated before transportation plan are drawn up. Then activity-based or tour-based models are important. Therefore the current study tries to classify a variety of tour and to compare the difference between various type of tour to observe the relationship between mode and tour by investigating household activity diary on a weekday and weekend. Meanwhile, the profile of activity of day-of-a-week of household would be surveyed. Furthermore, specification of household shopping tour on weekend will be formulated which included “type of tour choice”, “mode choice”, and “destination choice”. Since the patronage preference of household between “neighborhood trading area”, “city center trading area”, and “off-center retailing” will be discussed specifically. Finally, specification of relationship of main shopping tour on weekdays and weekend will be implemented, and the impact of weekdays’ shopping tour frequency on weekend’s shopping tour frequency will be measured.

D.16 完成檢誤日期:2010-04-27
D.17 預定釋出日期:2010-08-01
D.18 初次釋出日期:2010-08-01
D.19_1 最新版釋出日期:2010-08-01
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10.6141/TW-SRDA-E97023-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E97023
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