1
3
E97022
3
015
旅遊目的地熟悉感之研究
The Development and Formation of Destination Familiarity
1.林若慧
1.Jo-hui Lin
1.國立嘉義大學觀光休閒管理研究所
1.Graduate Institute of Recreation Tourism, National Chayi University
001,002,003,004
1.國立嘉義大學觀光休閒管理研究所
1.Graduate Institute of Recreation Tourism, National Chayi University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2008-11-012009-03-312009-04-012009-05-31
A.16 收到日期:2009-10-27
2
到訪墾丁或阿里山地區之現地遊客

1

860


860
004
01
C.2 聯絡日期:2009-10-27
2
1.國立嘉義大學觀光休閒管理研究所
1.Graduate Institute of Recreation Tourism, National Chayi University
1
C.7 資料公開日期:2011-08-01
2
008
2
1
2
1
2
3
3
001
1,2
1.旅遊目的地
2.熟悉感
3.競爭模式
1.Comparative model
2.Destination
3.Familiarity
 本研究旨在發展「旅遊熟悉感」的測量工具,以「旅遊意象」與「旅遊熟悉感」等理論為基礎,擬訂旅遊地熟悉感的測量模型與指標;其次,將擬訂的測量問項分 別實證於「海岸型」與「山岳型」等不同類型的遊憩區。本研究參考Milman & Pizam(1995)、Baloglu & McCleary(1999)、Kim & Richardson(2003)、Gursoy & McCleary(2004),以及Prentice(2004; 2006)等測量,改編成旅遊目的地熟悉感的量表。以結構式問卷和配額抽樣法調查860位墾丁與阿里山遊客的問卷。並運用驗證性因素分析進行各種競爭模式 的假說檢定,以確認旅遊目的地熟悉感量表之最佳模式。結果發現:一階多因素斜交模式為旅遊目的地熟悉感之最佳模式。本研究的理論貢獻為建構「旅遊地熟悉 感」的概念與內涵,以及歸納適當的旅遊地熟悉感構面,將能彌補現有旅遊地熟悉感的知識缺口。再者,將有助於旅遊地業者瞭解遊客對該地區的熟識程度,以及協 助行銷管理者研擬出有意義的行銷活動。

The propose of this research is to develop the familiarity scale of destination. In this study, based on the theory of destination image and familiarity, the scales of Milman and Pizam (1995), Baloglu and McCleary (1999), Kim and Richardson (2003), Gursoy and McCleary (2004), and Prentice (2004; 2006) were taken as reference and adapted into the familiarity scale of the destination. A structured questionnaire was used as the tool for the survey. By using quota sampling toward Kenting and Alishan visitors, 860 valid questionnaires are obtained. Confirmatory factor analysis (CFA) was applied for conducting the hypothesis testing of various competing models to identify the best model for the familiarity scale of the destination. The findings show that a first-order multi-factor oblique model could be considered the best model for the familiarity scale of the destination.

D.16 完成檢誤日期:2011-03-28
D.17 預定釋出日期:2011-08-01
D.18 初次釋出日期:2011-08-04
D.19_1 最新版釋出日期:2011-08-04
1
1
1
2
1,3
10.6141/TW-SRDA-E97022-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E97022
追蹤清單
下載(0)
申請(0)
遠距(0)