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E97015
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015
環境行銷的顧客忠誠研究:以我國溫室氣體管制政策行銷為例
The Research of Customer Loyalty to Environmental Marketing: An Example of Our GHG Regulative Policy Marketing
1.傅岳邦
1.Yueh-pang Fu
1.中臺科技大學行銷管理系
1.Department of Marketing Management, Central Taiwan University of Science and Technology
001,002,003,004
1.中臺科技大學行銷管理系
1.Department of Marketing Management, Central Taiwan University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2008-12-082008-12-31
A.16 收到日期:2009-10-09
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台中工業區製造業廠商

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37


37
003
01
C.2 聯絡日期:2009-10-13
2
1.中臺科技大學行銷管理系
1.Department of Marketing Management, Central Taiwan University of Science and Technology
1
C.7 資料公開日期:2009-08-01
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008
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1.溫室氣體管制政策
2.環境行銷
3.環境政策行銷
4.顧客忠誠
1.Customer Loyalty
2.Environmental Marketing
3.Environmental Policy Marketing
4.GHG Regulative Policy
本研究擬運用環境行銷的概念架構為基礎,採取實證研究途徑分析台中工業區的製造廠商在我國溫室氣體管制政策行銷過程中的顧客忠誠,俾回答以下主要問題: 第一、當前我國行銷對象對溫室氣體管制政策的顧客忠誠度如何?哪些行銷對象較高?哪些行銷對象較低? 第二、決定我國行銷對象顧客忠誠度高低的因素有哪些?這些因素與顧客忠誠的關係為何?彼此間呈現何種關聯性?哪些因素較具顯著效果? 本研究的成果除了可增加環境政策行銷的顧客忠誠的相關知識、重新釐清環境行銷概念架構在我國的適用性之外,尚可發展公共夥伴推動環境政策行銷的策略建議,為解決環境問題克盡心力。

The present study intends to analyze the customer loyalty of manufacturing firms in Taichung Industrial Park to our GHG regulative policy marketing based on environmental marketing theories by empirical research approach. The two main questions this study attempts to answer are as follows: First, what’s the degree of customer loyalty to our GHG regulative policy marketing? Second, what are the relevant factors determining the customer loyalty to our GHG regulative policy marketing? The findings contribute to the epistemic, applicable and strategic resolutions of environmental problems.

D.16 完成檢誤日期:2009-11-27
D.17 預定釋出日期:2010-01-04
D.18 初次釋出日期:2010-01-08
D.19_1 最新版釋出日期:2010-01-08
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10.6141/TW-SRDA-E97015-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E97015
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