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E97013
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015
駕駛人對高速公路實施電子計程收費之接受度、願付價格及其路線移轉行為之影響
The Acceptance and Willingness to Pay of Electronic Distance-base Charging on Freeway Drivers and Their Effects on Switching Behavior
1.郭奕妏
1.Yi-wen Kuo
1.樹德科技大學運籌管理系
1.Logistics Management, Shu-Te University
001,002,003,004
1.樹德科技大學運籌管理系
1.Logistics Management, Shu-Te University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2008-08-01
A.14 計畫執行期間(訖):2009-07-31
2008-08-012008-10-31
A.16 收到日期:2009-09-21
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居住且行駛於台灣西部高速公路北區(基隆至新竹間)、中區(苗栗至雲林間)、南區(嘉義至屏東間)的小汽車駕駛人

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1071


1071
001,007
01
C.2 聯絡日期:2009-09-23
2
1.樹德科技大學運籌管理系
1.Logistics Management, Shu-Te University
1
C.7 資料公開日期:2010-08-01
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008
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001
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1.行前路線移轉行為
2.個體選擇模式
3.接受度
4.敘述性偏好
5.電子計程收費
6.願付價格
1.Acceptance
2.Discrete Choice Model
3.Electronic Distance-based Charging
4.Multivariate Analysis
5.Pre-trip Route Switching Behavior
6.Stated Preference
7.Willingness to Pay
本計畫目的在於分析未來高速公路實施電子計程收費政策時,駕駛人對該政策之接受 度、願付價格與其行前路線移轉行為的影響。本計畫將透過敘述性偏好法設計問卷,並針對通勤於北部區域(基隆至新竹間)及南部區域(嘉義至屏東間)之駕駛人 進行抽樣調查,以取得駕駛人對實施電子計程收費之接受度、願付價格與路線移轉行為之有效分析樣本。本計畫擬以多變量分析法,建構駕駛人對高速公路實施電子 計程收費之接受度評估模式,以及分析駕駛人在不同假設通行費率情境下之願付價格,建立其出價函數模式,並針對不同區域及不同社經背景之受訪群體,檢定其是 否存在顯著性差異;此外,判斷不同願付價格假設情境下,所反應出行前路線移轉行為之改變程度,綜合考量電子計程收費之接受度、願付價格、旅次特性、社經特 性及路線特性等影響因素後,利用混合羅吉特模式,建構電子計程收費對駕駛人行前路線移轉行為之影響模式。本計畫研究成果,預期將可提供交通管理者於評估高 速公路實施電子計程收費、通行費率研擬及相關需求管理策略等政策之參酌。

In order to alleviate traffic delay and consider equity principle, the electronic distance-based charging strategy will be implemented overall on freeway in Taiwan. Since drivers’ opinions and willingness-to-pay for this charging strategy may greatly affect their route switching behavior, this research attempts to discuss drivers’ behavioral reactions with considering their viewpoints under various distance-based charging rates. A research framework is proposed and five types of information, which including distanced-based charging rates, willingness-to-pay, latent variables, socioeconomic and travel characteristics, are incorporated into behavioral modeling process. According to the empirical study, the questionnaire survey was conducted to collect 1,071 valid samples from freeway drivers living in northern, midst, and southern of Taiwan. The estimated ordered probit model indicates that drivers living in northern of Taiwan would more accept and comply with higher charging rate than other areas. Drivers having higher willingness-to-pay would unlikely switch routes under various distance-based charging rates. As expected, higher charging rate (NT1.2/km and NT$1.5/km) would lead drivers switching routes even though they could accept this strategy. Drivers would be likely switching routes in the shorter distance of alternatives route, especially for those who toll-free in toll-distance-based phase. Moreover, results reveal that several travel and socioeconomic characteristics are also significant to explain drivers’ switching behavior in the models.

D.16 完成檢誤日期:2009-10-12
D.17 預定釋出日期:2010-08-01
D.18 初次釋出日期:2010-08-01
D.19_1 最新版釋出日期:2010-08-01
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10.6141/TW-SRDA-E97013-1
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