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E96055
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014
全球化趨勢下媒介行為比較研究
A Comparative Study of Media Use in the Age of Globalization
1.汪琪
1.Georgette Wang
1.國立政治大學新聞學系
1.Department of Journalism, National Chengchi University
001,002,003,004
1.國立政治大學新聞學系
1.Department of Journalism, National Chengchi University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2007-08-01
A.14 計畫執行期間(訖):2009-10-31
2008-05-012008-07-312008-06-012008-09-302009-05-012009-08-31
A.16 收到日期:2010-02-04
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台灣、約旦、智利的閱聽民眾

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台灣:616份 約旦:646份 智利:490份


616
002
01
C.2 聯絡日期:2010-02-09
2
1.國立政治大學新聞學系
1.Department of Journalism, National Chengchi University
1
C.7 資料公開日期:2011-11-01
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008
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001
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1.比較研究
2.全球化
3.媒介行為
4.閱聽人
1.Audience
2.Comparative Study
3.Globalization
4.Media Behavior
 本研究的主要目的是在全球化的脈絡之下,探討影響閱聽人在本地、同一語言市場、全球製作的電視節目中做選擇的因素。本研究採用問卷調查方式進行資料蒐 集,並輔以焦點訪談以補充問卷調查不足之處。問卷調查在三個語言區塊進行,即華語、阿拉伯語和西班牙語。在這三個語言區塊中,本研究各選擇一個國家以進行 問卷調查,即台灣、約旦和智利。本研究發現儘管全球文化產品行銷世界各地,可是台灣和智利的受訪者還是經常收看當地的新聞節目,其中一個主要的原因是比較 貼近生活。一般認為比較傾向於選擇全球化節目的年輕、高學歷、高經濟地位的社會階層在觀看節目的產地選擇上也沒有明顯差異。

The main purpose of this study is to explore influencing factors on the audiences choice of the local, regional language markets, and global production of television programs under the context of globalization. In this study, a questionnaire survey will be conducted for data collection, followed by the focus group interviews to supplement the questionnaire survey deficiencies. Survey was conducted on three language markets, namely Chinese, Arabic and Spanish. A country was selected from each of the language market, that is, Taiwan, Jordan and Chile for the survey. This study found that despite the prevalence of global cultural products, in Taiwan and Chile, the respondents still often watch the local news programs. One of the main reasons is that it is easier for them to relate to locally produced programs. Generally speaking, young, highly educated, high economic status are considered to be more inclined to opt for global program.

D.16 完成檢誤日期:2010-12-31
D.17 預定釋出日期:2011-11-01
D.18 初次釋出日期:2011-11-01
D.19_1 最新版釋出日期:2011-11-01
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10.6141/TW-SRDA-E96055-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E96055
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