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E96046
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014
電子商務對房仲業企業績效與實體店鋪需求之研究
The Influence of E-Commerce on Business Performance: The Real Estate Brokerage in Taiwan
1.黃名義
1.Ming-yi Huang
1.國立屏東商業技術學院不動產經營系
1.Department of Real Estate Management, National Pingtung Institute of Commerce
001,002,003,004
1.國立屏東商業技術學院不動產經營系
1.Department of Real Estate Management, National Pingtung Institute of Commerce
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2007-08-01
A.14 計畫執行期間(訖):2009-07-31
2007-10-012007-12-31
A.16 收到日期:2009-10-01
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以高雄市房屋仲介公司為母體

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364
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C.2 聯絡日期:2009-10-05
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1.國立屏東商業技術學院不動產經營系
1.Department of Real Estate Management, National Pingtung Institute of Commerce
1
C.7 資料公開日期:2011-08-01
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1.企業績效
2.房仲業
3.電子商務
1.E-Commerce
2.Performance
3.Real Estate Brokerage
 電子商務究竟為房仲業帶來何種實質與非實質企業績效之影響,其企業績效 包含層面廣泛,顯然非單一績效指標所能判斷。本文以房仲業所提供的電子商務功能、電子商務投入,以及房屋仲介從業人員對電子商務的接受程度,試圖探討對房 仲業企業績效之影響,以獲得各構面之間更周延與客觀的影響結果;實證研究以問卷調查蒐集高雄市房仲業對電子商務之應用,並透過因素分析與線性迴歸模型分析 了解對房仲業績效之影響。實證結果顯示,電子商務功能、電子商務投入與電子商務之接受程度顯著影響房仲業之非財務與財務績效,且對非財務績效之影響效益大 於財務績效。

Real estate brokerage uses the huge E-commerce service and the the Marketing function recently. What kind of influence does E-commerce on performance for real estate brokerage? This study uses the E-commerce function, E-commerce input, and accepted degree of information technology to probe into the impact in business performance of the real estate brokerage. Questionnaire interview with the real estate brokerage of Taiwan and regression models is used in the estimation of performance. The empirical results show that the E-commerce function, E-commerce input, and accepted degree of IT have a significant effect on non-financial performance and financial performance in the real estate brokerage.

D.16 完成檢誤日期:2010-11-26
D.17 預定釋出日期:2011-08-01
D.18 初次釋出日期:2011-08-01
D.19_1 最新版釋出日期:2011-08-01
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10.6141/TW-SRDA-E96046-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E96046
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