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E96042
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從逛街者環境行為觀點探討街廓型商圈動線規劃與設計
A Study of Circulation Design in Urban Shopping Street Areas from Viewpoints of Shoppers\' Environmental Behavior
1.董娟鳴
1.Chuan-ming Tung
1.銘傳大學都市規劃與防災學系
1.Department of Urban Planning and Disaster Management, Ming Chuan University
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1.銘傳大學都市規劃與防災學系
1.Department of Urban Planning and Disaster Management, Ming Chuan University
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2007-08-01
A.14 計畫執行期間(訖):2008-07-31
2007-08-012007-10-012008-02-012008-03-31
A.16 收到日期:2009-04-06
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士林、西門町、桃園三商圈之逛街、購物者

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C.2 聯絡日期:2009-04-08
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1.銘傳大學都市規劃與防災學系
1.Department of Urban Planning and Disaster Management, Ming Chuan University
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C.7 資料公開日期:2008-08-01
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1.找路
2.逛街者
3.路徑選擇
4.環境辨識
1.Environmental Legibility
2.Route Choice
3.Shoppers
4.Wayfinding
逛 街活動是台灣都市居民日常重要的休閒活動之一,並成為都會生活重要的一部分,然而過去國內探討逛街者活動行為反應在空間選擇的相關研究並不多。故本研究以 都市街廓型商圈為例,從逛街者對商圈空間認知過程切入,了解逛街者對商圈環境在辨識上之偏好,對逛街者逛選時在找路與路徑選擇產生之影響,本研究將以實證 方式來分析此一課題。本研究選擇西門、士林、桃園車站商圈等都市街廓型商圈作為實證地點,從逛街者活動行為的角度,了解逛街者逛選移動之特性(找路行為、 路徑選擇與逛選移動),以及商圈環境特徵、逛街者特性對其逛選移動間的關係進行探討。

本研究在前述實證地點共安排278 名受測者進行測試,分析各商圈逛街者在找路策略、路徑選擇原則與逛選動線上之特性與差異,其後,再針對逛街者逛選移動特性差距較大之桃園商圈逛街者進行深 度訪談,進一步探討造成逛街者逛選移動特性差異之影響因素,研究結果發現,商圈環境特徵會影響逛街者之活動點選擇,逛街者停留活動點空間分佈將影響逛街者 之逛選動線形式與路徑選擇行為,不同商圈特徵之逛街者在逛選行為與動線上有差異。

其後,本研究選擇逛選行為較類似的西門、士林商圈商圈作為實證地點。並進一步安排200 名受測者進行問卷,以了解逛街者對商圈環境辨識之偏好,如何影響找路與路徑選擇行為,研究結果顯示,逛街者對商圈環境辨識之偏好,會直接影響其在商圈內之 活動習慣、找路時之空間記憶策略與商圈對逛街者之吸引,進而間接影響逛街者對找路之容易度與路徑選擇原則;此外,逛街者對商圈環境辨識偏好的項目,則包含 有「建物造型與景觀易辨識」、「路標位置標示數量合宜」、「街道彎曲不易辨識」、「直接通往鄰近著名地標」、「地區特徵明顯易辨識」;從本研究實證結果可 進一步證實商圈逛街者對環境辨識偏好之項目及影響之層面,進而作為規劃與設計者在街廓型商圈環境設計時之參考。

Shopping is not only a famous recreation activity but a part of urban live for residents in Taiwan metropolitan area. Hence, understanding the characteristics of shoppers’ choice of route will help provide recommendations for businesses in regard to selection of locations and shopping districts. However, few studies have been conducted on this topic.

This study chose Xi-men, Shi-Lin and Taoyuan business district to be empirical fields. First, researcher examined 278 participants to analysis differences of shopping circulation in these fields and compared the difference of shopping movement. Researcher later interviewed shoppers to discuss which factors creat significant differences in shoppers'movement. According the results, researcher found environment characteristic of street shopping areas affect shoppers’ choices of shopping stop. The layout of shopping stops both create differences in characteristics of shoppers’ movement and route choice. It further affect wayfinding behavior and shopping circulation of shoppers.

Afterwards, Researcher chose Xi-men and Shi-Lin to be empirical fields and 3 arranged 200 volunteers to exam shoppers’ prefrernces of environmental legibility how to affect their behaviour of wayfinding and route choice in shopping street areas. From the results, researcher finds shoppers’ prefrernces of environmental legibility not only affect their active habit in shopping districts, member strategies of wayfinding and the attraction of shopping street areas directly, but also affect the easy degree of wayfinding and principles of route choice in shopping street area indirectly. Furthermore, the items of shoppers’ preferences of environmental legibility in shopping street areas is as follow:「legibility of building forms and building landscape」,「fit site and amounts of signs」,「avoid walking on curved streets」,「directly connect with nearby landmarks」,「legibility of regional characteristics」. From results of this empirical study, researcher has proved the relationships among shoppers’ prefrernces of environmental legibility, wayfinding and route choice in street shopping areas.

D.16 完成檢誤日期:2009-08-03
D.17 預定釋出日期:2009-08-01
D.18 初次釋出日期:2009-09-04
D.19_1 最新版釋出日期:2009-09-04
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10.6141/TW-SRDA-E96042-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E96042
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