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E95047
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線上旅遊資訊搜尋歷程之研究
A Study of the Internet Search Process for Travel Information
1.何昶鴛
1.Chaang-iuan Ho
1.朝陽科技大學休閒事業管理系
1.Department of Leisure, Recreation, and Tourism Management, Chaoyang University of Technology
001,002,003,004
1.朝陽科技大學休閒事業管理系
1.Department of Leisure, Recreation, and Tourism Management, Chaoyang University of Technology
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2006-08-01
A.14 計畫執行期間(訖):2007-07-31
2007-11-222007-12-08
A.16 收到日期:2008-04-22
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使用網際網路搜尋旅遊資訊之搜尋者

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C.2 聯絡日期:2008-04-22
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1.朝陽科技大學休閒事業管理系
1.Department of Leisure, Recreation, and Tourism Management, Chaoyang University of Technology
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C.7 資料公開日期:2012-08-01
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1.旅遊資訊搜尋行為
2.旅遊資訊搜尋歷程模式
3.網際網路旅遊資訊搜尋
1.Behavioral Charateristics of Travel Informaiton Search
2.Travel Information Search Process
3.Web-based Travel Information Search
 本研究之主要目的在於探討旅遊資訊搜尋者在網路環境中之資訊尋求行為特性,描繪其完整的資訊搜尋過程,以期對於相關行為獲得深入的瞭解。為了完整、詳盡 探討相關問題,本研究之研究設計融合質化與量化方法,首先邀請資訊搜尋者上網搜尋旅遊資訊,收集其資訊搜尋過程之資料;並在搜尋者結束搜尋任務之後,進行 一對一深度訪談,深入探討其搜尋過程之相關行為與內心的想法。其次則是根據訪談資料融合文獻,建構觀念性模式與研究假說。最後以網路問卷方式蒐集資料,共 獲299份有效問卷,以實證所提出之觀念性模式,了解搜尋者其線上旅遊資訊搜尋過程之整體一般性現象。研究結果除了發展相關之學術理論之外,亦掌握資訊搜 尋者對線上旅遊資訊服務的需求與相關行為,提供旅遊網站業者作為加強資訊服務的依據。

The main purpose of this study was to describe the behavioral characteristics of travel information seekers on the Internet and to investigate the search process. First, the Web searching behavior for travel planning assignments of information seekers was analyzed through field observations at the terminal and through interviews with the participants. Then, a model of the search process was presented derived from a series of studies investigating common experiences of seekers in information seeking situation. The conceptual framework, which was to depict an Internet travel information search process, was formulated. Finally, a large-scale Internet survey was conducted to collect the 299 useful responses to verify the proposed model. The research results served as a significant basis on theoretical development. Besides, the research implications offered the guideline for the on-line travel service providers to make the managerial strategies.

D.16 完成檢誤日期:2010-08-05
D.17 預定釋出日期:2012-08-01
D.18 初次釋出日期:2012-08-01
D.19_1 最新版釋出日期:2012-08-01
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10.6141/TW-SRDA-E95047-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E95047
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