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E95001
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網路搜尋旅遊資訊的體驗-涉入、信任與心流對行為意圖之影響
The Experience of Internet Information Search on Tourism: The Effects of Involvement, Trust and Flow on Behavioral Intensions
1.張淑青
1.Su-ching Chang
1.國立澎湖科技大學觀光休閒學系
1.Department of Tourism and Leisure, National Penghu University
001,002,003,004
1.國立澎湖科技大學觀光休閒學系
1.Department of Tourism and Leisure, National Penghu University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2006-08-01
A.14 計畫執行期間(訖):2007-07-31
2006-08-012006-09-30
A.16 收到日期:2007-07-11
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澎湖旅客

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483


483
001
01
C.2 聯絡日期:2007-07-11
2
1.國立澎湖科技大學觀光休閒學系
1.Department of Tourism and Leisure, National Penghu University
1
C.7 資料公開日期:2009-08-01
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008
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001
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1.心流
2.行為意圖
3.信任
4.涉入
1.Behavioral Intention
2.Flow
3.Involrement
4.Trust
本研究目的旨在了解遊客上網搜尋旅遊資訊的內涵,主要以網路旅遊資訊搜尋為研究範圍,分別以涉入與信任為前因變數、心流為中介變數、行為意圖為結果變數,予 以建構成為整合性之線性結構關係模式,探討變數間彼此的因果影響關係,以便於了解遊客使用網路搜尋旅遊資訊時的涉入程度、遊客對搜尋旅遊資訊的信任程度、 遊客使用網路搜尋旅遊資訊過程中的心流體驗及這些變數對後續行為意圖的交互影響。本研究採用結構式問卷,以判斷抽樣方法針對實地到訪澎湖之遊客進行問卷調 查,使用SPSS 10.0統計軟體進行樣本結構之描述性分析,並採用線性結構方程模式統計軟體SAS CALIS驗證性因素分析(CFA-confirmatory factor analysis) 進行問卷個別題項信度、構念成份信度及平均抽取變異進行建構效度分析及研究假設之檢定分析,所獲得的結論將可提供觀光旅遊相關產業作為擬定溝通策略的參 考。

The purpose of this study is to understand the insights of visitors who use web to search tourism information, and base on online tourism information search to be the research scope. In order to understand the involvement, trust, flow experiences, and their interaction effects on further behavioral intentions of visitors who search tourism information on web environment; hence, this study adopts the “involvement” and “trust” as the antecedent variables, “flow” as mediated variable, “behavioral intentions” as the effect variable, and then the integrated linear structure model is constructed for exploration their interaction effects. The structural questionnaire is used to test the constructed model; the visitors who visited Penghu are selected as the study samples, the judgment sampling is used as well. The SPSS and SAS CALIS software are used to be the analysis tools for testing the reliability, validity and hypothesis. On the basis of the research results, ample and concrete managerial suggestions and references are offered to related tourism industry for helping their communication decisions making.

D.16 完成檢誤日期:2008-10-24
D.17 預定釋出日期:2009-08-01
D.18 初次釋出日期:2009-08-03
D.19_1 最新版釋出日期:2009-08-03
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10.6141/TW-SRDA-E95001-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E95001
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