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E94009
3
012
駕駛人對即時交通資訊之接受意向及其對旅運行為之影響
The Effects of Acceptance of Real-time Freeway Information on Drivers\' Travel Behavior
1.馮正民
1.Cheng-min Feng
1.國立交通大學交通運輸研究所
1.Institute of Traffic and Transportation, National Chiao Tung University
001,002,003,004
1.國立交通大學交通運輸研究所
1.Institute of Traffic and Transportation, National Chiao Tung University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2005-08-01
A.14 計畫執行期間(訖):2006-07-31
2005-08-012005-08-31
A.16 收到日期:2006-09-25
2
居住且行駛於台灣北部高速公路(基隆至新竹間)的小汽車駕駛人

1

528


528
001,007
01
C.2 聯絡日期:2006-09-27
2
1.國立交通大學交通運輸研究所
1.Institute of Traffic and Transportation, National Chiao Tung University
1
C.7 資料公開日期:2006-08-01
2
008
2
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1
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3
3
001
1,2
1.即時交通資訊
2.接受度
3.排序普羅比模式
4.結構方程模式
5.路線移轉行為
1.Acceptance
2.Enroute Switching Behavior
3.Ordered Probit Model (OPM)
4.Real-time Traffic Information
5.Structural Equation Modeling (SEM)
 本研究重點在於探討即時交通資訊之接受度及路線資訊類型對高速公路小汽車駕駛人路線移轉行為的影響,以兩階段研究方式進行:首先採用結構方程模式衡量駕 駛人內心潛在變數,確認影響路線移轉行為意向的正負向潛在變數;接著透過排序普羅比模式進一步確認影響駕駛人路線移轉行為的重要因素,分析在不同路線資訊 類型下的行為反應。研究對象為行駛於高速公路基隆至新竹間的小汽車駕駛人,有效問卷回收528份。根據結構方程模式驗證結果顯示,本研究所推論的假設皆確 立;基於改善駕駛人資訊需求的觀點,藉由提供更詳實的替代路線資訊,可協助駕駛人評估改道決策,提高路線移轉行為產生率,達到擁擠管理的效果。

 To explore the effects of acceptance of information and different types of route information on freeway drivers’ enroute switching behavior, this paper used two stage research methods. First, this paper applied “Structural Equation Modeling (SEM)” to verify the latent variables that will positively or negatively affect drivers’ enroute switching intention and explore the causal effect between them. Then “Ordered Probit Model (OPM)” method was used to confirm whether latent variables and types of route information will affect drivers’ enroute switching behavior in the stated congestion scenarios. The research subjects were freeway drivers traveling between Keelung and Hsinchu City, and 528 valid questionnaires were collected. The results of SEM showed that all research hypotheses have been confirmed. The empirical results reveal that drivers’ enroute switching behavior would be motivated by providing more detailed information on the alternative route. The improvement of the route information contents may help the traffic management agency to implement the strategies of congestion management.

D.16 完成檢誤日期:2006-11-30
D.17 預定釋出日期:2006-12-21
D.18 初次釋出日期:2006-12-21
D.19_1 最新版釋出日期:2006-12-21
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10.6141/TW-SRDA-E94009-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E94009
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