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E94002
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遊客對澎湖生態觀光發展支持度與行為意圖整合模式之實證:資源基礎理論下之遊客創新、風險知覺、興趣與涉入觀點
The Empirical Study on Integrated Model of Ecotourism Support and Visitors\' Behavioral Intentions in Penghu: The Views of Visitors\' Innovation, Risk Perceptions, Interesting and Involvement Based on Resource-based Theory
1.張淑青
1.Su-ching Chang
1.國立澎湖科技大學觀光學系
1.Department of Tourism, National Penghu University
001,002,003,004
1.國立澎湖科技大學觀光學系
1.Department of Tourism, National Penghu University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2005-08-01
A.14 計畫執行期間(訖):2006-07-31
2005-08-012006-07-31
A.16 收到日期:2006-08-02
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澎湖遊客

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534


534
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01
C.2 聯絡日期:2006-08-10
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1.國立澎湖科技大學觀光學系
1.Department of Tourism, National Penghu University
1
C.7 資料公開日期:2008-08-01
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008
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001
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1.生態觀光
2.風險知覺
3.涉入
4.創新
5.資源基礎理論
1.Ecotourism
2.Innovation
3.Innvolvement
4.Resource-based Theory
5.Risk Perceptions
 本研究目的以觀光資源基礎理論為前提,建構以遊客的創新、風險知覺、對生態觀光的興趣為前因變項,探討對涉入、生態觀光支持度與行為意識之因果整合模 式,選擇澎湖生態觀光為研究範圍,以澎湖遊客作為未來參與澎湖生態觀光之潛在遊客進行問卷調查。總計得到534份有效問卷,研究發現創新與興趣對涉入有直 接正向顯著影響;而風險知覺對涉入並無顯著影響,涉入對生態觀光支持度、涉入對未來意圖、生態觀光支持度對未來意圖均有直接正向顯著影響。再經由路徑效果 分析顯示,遊客對澎湖觀光資源的興趣扮演未來意圖之關鍵驅動因子,研究結果提供推動澎湖生態觀光的重要參考。

The purpose of this study is to construct the linear cause-effect model of ecotourism support and behavioral intentions based on the resource-based theory, which adopts the visitors’ innovation, risk perceptions, and interesting in ecotourism resources to be the antecedent variables, the visitors’ involvement and support for ecotourism to be the mediated variables; the visitors behavioral intentions to be the effect variable, and explore their interact effects as well. The questionnaire is used to test the constructed model and Penghu ecotourism is selected to be the research scope, the visitors are selected to be the study samples for which are the latent visitors of Penghu ecotourist. Total of 534 valid questionnaires was collected for analysis. The findings of this study indicate that both the visitors’ innovation and interesting in ecotourism resources have significant direct effects on involvement; while visitors’ risk perceptions has no significant effects on involvement, and for both involvement and support have significant direct effects on behavioral intentions, and support has significant direct effects on behavioral intentions as well. Besides, the analysis of path effects shows that the visitors’ interesting in ecotourism resources plays a key drier of behavioral intentions. On the basis of the research results, ample and concrete managerial suggestions and references are offered to formulate the ecotourism strategy and development in Penghu and other areas in Taiwan as well.

D.16 完成檢誤日期:2007-06-13
D.17 預定釋出日期:2008-08-01
D.18 初次釋出日期:2008-08-01
D.19_1 最新版釋出日期:2008-08-01
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10.6141/TW-SRDA-E94002-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E94002
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