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E93006
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遊客的擁擠認知、滿意度、與調適機制關係之探討:以阿里山國家風景區遊客為例
Exploring the Relationships among Crowding Perceptions, Satisfaction, and Coping of Tourists: a Case Study on Tourists Visiting Alishan National Scenic Area
1.陳肇堯
1.Chau-yau Chen
1.崑山科技大學
1.Kun Shan University
001,002,003,004
1.崑山科技大學
1.Kun Shan University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2004-08-01
A.14 計畫執行期間(訖):2005-07-31
2004-08-212004-10-06
A.16 收到日期:2005-09-05
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阿里山風景區的遊客

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001
01
C.2 聯絡日期:2005-09-14
2
1.崑山科技大學
1.Kun Shan University
1
C.7 資料公開日期:2007-08-01
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008
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1.滿意度
2.調適機制
3.擁擠知覺
4.聯立方程式
1.Coping
2.Crowding Perceptions
3.Satisfaction
4.Simultaneous Equations
 目前對遊客需求行為的分析,包括對遊客遊憩參與行為、遊客的評價、及遊客事後反應等均欠缺系統性的關聯分析,以致無法充份瞭解遊客遊憩參與的態度、評 價、與反應行為,因此無法研擬符合遊客需求行為且有效的紓解擁擠的改善策略。本研究利用計量經濟學理論的聯立方程式,建立遊客的擁擠認知、滿意度評價、及 採行調適機制的整合行為模式,藉以探討遊客的個人因素、社會性因素、及情境因素等對遊客的擁擠認知、滿意度、及可能採行之調適機制的影響,同時進一步探討 釐清遊客的擁擠認知、滿意度評價、與採行調適機制間的交互作用關係,並藉由實證分析解析阿里山國家風景區遊客之遊憩參與、評價、及反應的行為過程,以供遊 憩區經營管理者研擬改善策略的參考。實證結果顯示阿里山國家風景區假日遊客之滿意度、擁擠知覺與採行之調適機制三者間並無顯著的關係;而非假日遊客之擁擠 知覺與採行的調適機制間有顯著的正向影響關係。

The lack of systematic correlation analysis on participation behaviors, assessing, and post-reaction of tourists at present researches leads to the insufficient information about the attitudes, assessments, and reactions of tourists, and which make it incapable of formulating the effective strategies in conformity with the tourists\' demand behaviors for relaxing crowding. This study intends to formulate an integrated behavioral model connecting crowding perceptions, satisfaction, and coping for tourists by simultaneous equations. The objectives are to explore the influences of individual factors, social factors, and situational factors on crowding perceptions, satisfaction, and coping of tourists, and to clarify the interactions among crowding perceptions, satisfaction, and coping of tourists. Through empirical analysis, the behavioral processes of recreation participation, assessing, and reaction of tourists visiting Alishan National Scenic Area are analyzed and effective strategies are proposed. The results show that there isn’t any significant interrelationship among crowding perceptions, satisfaction, and coping of tourists for holiday visitors, while coping of tourists seems significantly influenced by their crowding perceptions for non-holiday visitors.

D.16 完成檢誤日期:2006-07-05
D.17 預定釋出日期:2007-08-01
D.18 初次釋出日期:2007-08-01
D.19_1 最新版釋出日期:2007-08-01
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10.6141/TW-SRDA-E93006-1
追蹤清單
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