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E92008
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010
農業旅遊潛力效益與經營管理之研究
A Study on Agri-tourism: its Potential, Benefit, Planning and Management
1.林晏州
1.Yann-jou Lin
1.國立臺灣大學生物資源暨農學院園藝學系
1.Department of Horticulture, College of Bio-Resources and Agriculture, National Taiwan Unviersity
001,002,003,004
1.國立臺灣大學生物資源暨農學院園藝學系
1.Department of Horticulture, College of Bio-Resources and Agriculture, National Taiwan Unviersity
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2003-08-01
A.14 計畫執行期間(訖):2004-07-31
2002-03-012002-04-302003-05-032003-05-042003-05-172003-05-18
A.16 收到日期:2004-08-16
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休閒農場遊客訪談問卷:145 不同旅遊類型遊客初測問卷:79 不同旅遊類型遊客問卷:417


145
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C.2 聯絡日期:2004-08-19
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1.國立臺灣大學生物資源暨農學院園藝學系
1.Department of Horticulture, College of Bio-Resources and Agriculture, National Taiwan Unviersity
1
C.7 資料公開日期:2006-08-01
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008
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1.休閒農場
2.休閒農業區
3.農業旅遊
4.遊憩動機
5.遊憩環境屬性重視程度
1.Agri-tourism
2.Importance Ratings of Recreation Setting Attributes
3.Leisure Agrucultural Area
4.Leisure Farm
5.Recreational Motivation
 本研究將研究內容分為兩部份,一部份為經由農業旅遊相關政策、法律的整合分析,探討農業旅遊發展的阻礙與問題,另一部份則為農業旅遊供給面、需求面的三 階段問卷訪談,研究結果為1.共收集879處之農業旅遊據點,並將據點依照經營特性分為幾類。2.經業者訪談與實際調查結果,發現休閒農場與休閒農業區在 經營本業、投入成本、遊客穩定性等方面,皆有差異性存在。3.需求面之休閒農場遊客調查結果,發現休閒農場之實質環境不同,遊憩者之滿意度、需求與遊憩特 性皆會有差異。4.休閒農場、休閒農業區與非農業旅遊地點之遊客間,具有不同的遊客特性與遊憩動機。5.休閒農場、休閒農業區與非農業旅遊地點之遊客,對 各項環境屬性之重視程度不同。6.遊客的遊憩動機與其對各項遊憩環境屬性重視程度具相關性。最後本研究將把調查與訪談資料彙整,提出農業旅遊在法令政策、 經營管理方面的建議。

The contents of this study were separated into two parts. One of them was to explore the retardations and problems of developing agri-tourism through integrating and analyzing the policies and laws related to agri-tourism; the other was to practice triple stage interviews about agri-tourism in respect of supply and demand. Research results are as followed: 1. the study collects 879 agri-tourism sites and classifies them in the basis of management characteristics; 2. according to the results of owner interviews and actual investigations, it is found that there are difference between leisure farms and leisure agricultural areas in aspects of property management, cost invested in, and stability of visitors; 3. according to the results of visitor investigations, it is found that the satisfaction, demands, and recreational characteristics of visitors are significantly different because of the settings are different among leisure farms; 4. the characteristics and motivations are significantly different among visitors who visit leisure farms, leisure agricultural areas, and who are engaged in non agri-tourism; 5. the importance ratings of recreation setting attributes are significantly different among visitors who visit leisure farms, leisure agricultural areas, and who are engaged in non agri-tourism; 6. the importance ratings of recreation setting attributes are correlated with visitors’ recreation motivations. Finally, this study integrates the information about investigations and interviews, and proposes advice about laws, policies, and management in agri-tourism.

D.16 完成檢誤日期:2005-06-24
D.17 預定釋出日期:2006-08-01
D.18 初次釋出日期:2006-08-01
D.19_1 最新版釋出日期:2006-08-01
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10.6141/TW-SRDA-E92008-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E92008
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