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E91070
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009
市場形設計風格之塑造研究
A Study of Forming Design Styles in Marketing
1.鄧成連
1.Cheng-lein Teng
1.銘傳大學設計管理研究所
1.Graguate School of Design Management, Ming Chuan University
001,002,003,004
1.銘傳大學設計管理研究所
1.Graguate School of Design Management, Ming Chuan University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2003-05-012003-06-012003-06-202003-07-01
A.16 收到日期:2004-02-26
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設計專家與學者

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專家評定:6 學生樣本:78


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C.2 聯絡日期:2004-03-01
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1.銘傳大學設計管理研究所
1.Graguate School of Design Management, Ming Chuan University
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C.7 資料公開日期:2004-08-01
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1.產品設計
2.設計風格
3.設計管理
1.Design Management
2.Design Style
3.Product Design
強 化設計管理與美學相關之探索,有助於設計思想學派的形成並成為新派典。本研究提出市場形設計風格塑造之初期概念架構,經由市場風格態勢,尋求市場偏好度與 設計品味,以為市場形設計風格之界定要素,進而藉實體之產品設計塑造設計風格,以吻合共同認知的設計風格。主要研究範疇著重於此初期概念架構之前期階段, 以現階段市場商業性為介入構面,探討產品設計風格之界定、成因與類型。以專家評定與問卷調查法為主要研究方式,經描述統計、相關分析、因素分析、判別分析 等量化分析,提出市場性、風格性、偏好度、擁有度間的相關概況,以造形、時代、感知三大因素描述產品意象與風格,並指出時代因素對風格的高度影響。

 The research involves studying the aesthetic elements in design management will enhance to construct a school of design thought and new paradigm for design. This study has proposed a primary conceptual framework for design style in marketing. This framework presents a process of forming design style via the steps of trend, taste, design and test. A multi-approaching method of research including professional opinion collection and survey were adopted to examine the design style in marketing. The major results include (1) to discuss the relationship among the marketing, style, preference and owning of product; (2) to propose three factors: Form, Era, and Cognition related to style; and (3) to point out that Era is the most import influential factor for style.

D.16 完成檢誤日期:2004-06-10
D.17 預定釋出日期:2004-08-01
D.18 初次釋出日期:2004-08-03
D.19_1 最新版釋出日期:2004-08-03
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10.6141/TW-SRDA-E91070-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E91070
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