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E91060
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由高鐵潛在旅客特性探討高鐵站區大型購物中心消費利益之研究
A Study on the Consumer Benefits in Shopping Centers Located in the Stations along with the High Speed Rail System under the Commuter Perspectives
1.張梅英
1.Mei-ying Chang
1.逢甲大學土地管理研究所
1.Department and Graduate Institute of Land Management, Feng Chia University
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1.逢甲大學土地管理研究所
1.Department and Graduate Institute of Land Management, Feng Chia University
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2002-02-262002-03-072003-02-202003-02-242003-06-202003-07-19
A.16 收到日期:2004-01-08
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未來有意願自原來城際交通工具,轉承高鐵之旅客,其年齡在18歲以上之旅客。

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C.2 聯絡日期:2004-01-09
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1.逢甲大學土地管理研究所
1.Department and Graduate Institute of Land Management, Feng Chia University
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C.7 資料公開日期:2003-08-01
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1.大型購物中心
2.市場區隔
3.採用過程
4.潛在旅客
1.Adoption Process
2.Market Segmentation
3.Potential Passengers
4.Shopping Center
 高鐵站區所開發的購物中心,為城際交通工具與大型商業設施的結合,對於城際的旅客而言於其旅運過程中實屬一項創新的商業設施。因此本研究以行銷觀念中之 創新、採用與擴散的概念,探討高鐵潛在旅客對於站區大型購物中心之採用過程,並根據高鐵潛在旅客對於站區大型購物中心的採用意願,將其區分為創先採用者與 非創先採用者,探討兩者間於採用過程、人口統計變數與購物導向等潛在旅客特性以及消費利益重視度上的差異;由於創先採用者為新產品擴散之主要關鍵,因此以 購物導向因素再針對創先採用者進行市場區隔,以瞭解創先採用者之類型;此外也探討高鐵潛在旅客之購物導向與站區型購物中心消費利益之間的關聯性。交通運輸 站由於可以集結大量人潮,往往使其附近產生蓬勃的商機。

Once High Speed Rail (HSR) is completed, there will be a great deal of people traveling among HSR stations. It may bring great commercial opportunities for business. This study concerns how to attract consumers to go to the shopping centers, which will be built in the stations along with High Speed Rail System. Hence, this study will apply market segmentation of marketing to examine the kinds of potential passengers and their demand and preference for the shopping center to conduct marketing strategies.

The shopping center is a product of combination of intercity vehicle, and commercial facility. By applying concepts of innovation, adoption and diffusion, this study tries to understand adoption process of potential passengers. It also discriminates between innovators and followers in accordance with adopting intension. In addition, this study examines the differences of adoption process and via importance of consumptive benefits, demographic variables and shopping orientation of consumptive characteristics. Furthermore, the study also shows the correlation between shopping orientation factors and important factors of consumptive benefits.

D.16 完成檢誤日期:2004-05-13
D.17 預定釋出日期:2004-06-11
D.18 初次釋出日期:2004-06-11
D.19_1 最新版釋出日期:2004-06-11
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10.6141/TW-SRDA-E91060-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E91060
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