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E91037
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009
商圈更新再造對企業經營績效與產業發展之影響
The Effect of the Renew and Reconstruction of Business Area on Enterpries\' Management Performance and Industrial Development
1.陳券彪
1.Chuan-biau Chen
1.南華大學管理研究所
1.Graduate Institute in Management Science, Nanhua University
001,002,003,004
1.南華大學管理研究所
1.Graduate Institute in Management Science, Nanhua University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2002-12-012003-01-31
A.16 收到日期:2003-11-10
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經濟部商業司推動商圈更新再造輔導之經營業者

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C.2 聯絡日期:2003-11-12
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1.南華大學管理研究所
1.Graduate Institute in Management Science, Nanhua University
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C.7 資料公開日期:2008-08-01
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1.永續發展
2.形象商圈
3.商圈更新再造
4.經營績效
1.Continuing Development
2.Image Business Area
3.Management Performance
4.Renew and Reconstruction of Business Area
近年來大型購物中心及量販店急速增加,消費者選擇的空間增大,傳統商圈之經營手法,已不能滿足消費者之需求,傳統商圈不但面臨強敵的激烈的競爭,同時亦面臨沒落與轉型的經營困境。如何突破經營困境與提昇企業的競爭力是業者與政府有關單位非常關心的問題。

經濟部商業司為提昇企業競爭力與產業的永續發展,積極推動「形象商圈」與「商圈更新再造」計畫,協助各地傳統商圈改善其整體之經營環境,期能藉由共同經營及共同參與的方式,透過專業的輔導,並結合地方政府軟硬體方面的改善,以達成商圈更新再造之整體經營效益。

本研究擬探討「商圈更新再造」對商圈內企業經營績效之影響,以及「商圈更新再造」對傳產業發展之影響等問題。首先,分析經營者對「商圈更新再造」之看 法,並針對不同類型之商圈,分析「商圈更新再造」對企業經營績效之影響,期能歸納出影響商圈更新再造成功的關鍵因素;其次,針對不同的產業特性探討商圈更 新再造模式創造產業永續發展的可行性。

In the resent years, shopping mall and wholesale stores are gross rapidly which make consumers’ choices more wilder, and then the operating manner of traditional business area will be unable to meet consumers’ needed. While traditional business area are confronting with fierce competition and operation nonplus of decline and switch alike, how to break through operation nonplus and upgrade enterprises’ competency are becoming important issues that enterprises and government concern about.

To upgrade enterprises’ competency and have industrial continuing development, the department of commerce of the Ministry of Economic Affairs(MOEA) in Taiwan is strongly promoting “ image business area” project and “renew and reconstruction of business area” project, those can help traditional business area improving integral management environment. MOEA hope to achieve the total management benefits of renew and reconstruction of business area by the means of professional counseling of the department of commerce of MOEA, common operation and common participation between enterprises, and improvement the software and hardware construction in the “renew and reconstruction” business area.

This study want to discuss the effect of the renew and reconstruction of business area on enterprises’ management performance and on traditional sales’ industrial continuing development.

Fist of all, in order to generalize the key factors that make renew and reconstruction of business area successful, and to evaluate the influence of the renew and reconstruction of business on enterprises’ management performances, this study will analyze the managers viewpoints in renew and reconstruction of business area and compare the changes of enterprises’ management performances after executing the “renew and reconstruction of business area” project according to different kinds of renew and reconstruction business area. Next, according to different characteristics of industries, this study will discuss the feasibility of the models of “renew and reconstruction of business area” create continuing development of industries.

D.16 完成檢誤日期:2004-09-06
D.17 預定釋出日期:2008-08-01
D.18 初次釋出日期:2008-08-01
D.19_1 最新版釋出日期:2008-08-01
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10.6141/TW-SRDA-E91037-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E91037
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