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E91028
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大陸地區來台觀光旅客旅遊行為之研究
Travel Behavior Analysis of China Mainlander Visiting Taiwan as a Tourist
1.容繼業
1.Chi-yei Yung
1.國立高雄餐旅學院旅運管理系
1.Department of Travel and Tourism Management, National Kaohsiung Hospitality College
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1.國立高雄餐旅學院旅運管理系
1.Department of Travel and Tourism Management, National Kaohsiung Hospitality College
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2002-12-012003-03-31
A.16 收到日期:2003-11-03
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大陸地區來台觀光團體旅客

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C.2 聯絡日期:2003-11-04
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1.國立高雄餐旅學院旅運管理系
1.Department of Travel and Tourism Management, National Kaohsiung Hospitality College
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C.7 資料公開日期:2004-08-01
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1.重遊意願
2.旅遊行為
3.顧客滿意度
1.Consumer Behavior
2.Customer Satisfaction
3.Travel Behavior
本研究主要目的在分析大陸地區來台觀光旅客旅遊行為。同時藉線性結構模式分析大陸地區來台觀光旅客的消費意願與能力、生活型態以及滿意度間的關係。並以羅吉斯迴歸方法探討滿意度項目對重遊意願的影響。

本研究發現「對台灣的好奇心」是吸引大陸地區旅客來台觀光的主要原因,對「台灣地區人民的熱情」亦有較高的滿意度,而對「景點流動攤販的管理」則認為 有待改善。其次「景點安排內容」對其重遊意願有正面顯著影響。最後,以旅遊消費意願與能力、生活型態以及滿意度構建大陸地區來台觀光旅客旅遊行為之最佳配 適的關係模式。

The purpose of this research is to analyze the travel behavior of China mainlander visiting Taiwan as a tourist. This study found that the “the curiosity toTaiwan” was the most important reason of why they visited Taiwan. The study also indicated that the “the warmest hospitality from Taiwan residents” was the most satisfied travel experience. By employing the logistic regression method, it revealed that the “ satisfied service items “ had significant effect for their revisiting. In addition, by applying the Structural Equation Model (SEM), a correlation analysis were established among the factors of the affordability and willingness of consumption、lifestyle and satisfaction of China mainlanders visiting Taiwan as a tourist.

D.16 完成檢誤日期:2004-04-06
D.17 預定釋出日期:2004-08-01
D.18 初次釋出日期:2004-08-01
D.19_1 最新版釋出日期:2004-08-01
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10.6141/TW-SRDA-E91028-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E92028
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