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E91024
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009
無疆界新產品開發:組織和創意
Boundaryless New Product Development: Organization and Creativity
1.洪清德
1.Ching-der Horng
1.國立中正大學企業管理學系
1.Department of Business Administration, National Chung Cheng University
001,002,003,004
1.國立中正大學企業管理學系
1.Department of Business Administration, National Chung Cheng University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2003-03-032003-03-142003-03-172003-03-282003-03-312003-04-11
A.16 收到日期:2003-10-30
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中華徵信的台灣前200大製造業企業集團名單中的製造業公司

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C.2 聯絡日期:2003-11-03
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1.國立中正大學企業管理學系
1.Department of Business Administration, National Chung Cheng University
1
C.7 資料公開日期:2003-08-01
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1.企業集團
2.自創品牌
3.使命感
4.資源移轉
1.Business Group
2.Identity
3.OBM
4.Resources Transfer
本研究以中華徵信的台灣前200大製造業企業集團為研究樣本,探討集團母公司本身的使命感、創業精神,以及製造、研發和行銷三方面的能力對子公司在製造、研發和品牌三方面的績效的影響,針對回收72份問卷以迴歸分析之後,我們得到下列發現:

一. 母公司本身的創新(創業精神之一)和製造能力有助於提昇子公司製造績效。 二. 母公司本身的使命感(以身為台灣企業為榮)和行銷能力有助於提昇子公司研發績效。 三. 母公司本身的使命感和創新有助於提昇子公司自創品牌績效。

In the past decade, many Taiwanese business groups have set up new subsidiaries to get into new businesses. This growth strategy not only follows the diversification path long popular in the West, it also offers an opportunity to observe the impact of some unique Taiwanese context on the consequences of this growth strategy. We take the perspective from the focal subsidiary\'s performance in manufacturing, R&D and brand management (OBM). The major hypothesis is that the overall corporate identity, entrepreneurship, and capability in manufacturing, R&D and marketing will be related to the focal subsidiary\'s performance in manufacturing, R&D and OBM. Our regression results contain the following three major findings: 1. The overall corporate innovation (entrepreneurship) and manufacturing capability are positively and significantly related to the focal subsidiary\'s manufacturing performance. 2. The overall corporate identity (pride in being a Taiwanese firm) and marketing capability are positively and significantly related to the focal subsidiary\'s R&D performance. 3. The overall corporate identity and innovation are positively and significantly related to the focal subsidiary\'s OBM performance.

D.16 完成檢誤日期:2004-03-29
D.17 預定釋出日期:2004-04-19
D.18 初次釋出日期:2004-04-19
D.19_1 最新版釋出日期:2004-04-19
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10.6141/TW-SRDA-E91024-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E91024
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