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E91003
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WTO架構下我國製造業的競爭策略與環境審視之關係探討:以台中工業區為例
An Examination of the Relationships between Environmental Scanning and Competitive Strategy under WTO Framework
1.魏鶴欽
1.Ho-ching Wei
1.僑光技術學院金融與風險管理系
1.Department of Banking & Risk Management, Overseas Chinese Institute of Technology
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1.僑光技術學院金融與風險管理系
1.Department of Banking & Risk Management, Overseas Chinese Institute of Technology
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
2002-09-302002-10-172002-10-182002-11-212002-11-222003-02-28
A.16 收到日期:2003-07-29
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1988年台中工業區廠商名錄中之廠商,但扣除效樣本

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C.2 聯絡日期:2003-08-01
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1.僑光技術學院金融與風險管理系
1.Department of Banking & Risk Management, Overseas Chinese Institute of Technology
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C.7 資料公開日期:2003-08-01
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1.台中工業區
2.製造業
3.環境審視
4.競爭策略
1.Competitive Strategy
2.Environmental Scanning
3.Manufacturing
4.Taichung Industry Park
我國於2002年1月1日正式加入世貿組織後,依據入世的協議書,我國必須遵守世貿的設立協定以及19項相關附屬的協定。因此大幅降低進口關稅、對外資企業進一步的開放,並且以國民待遇相待等等措施,或多或少,都會對國內企業產生衝擊。

筆者於2001年11月先後兩次參加由經濟部投審會及中小企業處所舉辦的研討會,會中發覺有許多的企業對入世後的競爭環境的變化相當的感興趣,也急待 專家對於台灣未來的環境有所預測或解釋。甚至有些屬於傳統產業的企業,則擔心台灣競爭環境加劇,以及台灣中、短期經濟環境未能迅速復甦,因此,提出是否出 走到大陸投資的問題。

我們在台灣經常可以看到,許多的企業在做競爭策略時,對於競爭環境的分析往往是依賴外界的報導或學術單位所做的產業分析報告,反而自己很少深入研究。 而對於自己公司環境最清楚的,應該還是企業本身。為了深入了解國內製造業,對於我國進入世貿組織後的反應與所做的因應競爭策略,本研究將以信函問卷寄送台 中工業區的700多家廠商。問卷將以結構性的問題(Structured questionnaire)為主,隨著以電話跟催,以提高回收率。

本研究計畫將會有下列的研究成果:(1)我國製造業廠商,對於入世後可能形成新的競爭環境的看法。(2)對於競爭環境的評估:是透過媒體報導及其他資 訊來源?或是自行做產業分析?!(3)製造業如何形成競爭策略,以及策略形成的過程。(4)不同產業間的差異比較。(5)環境審視—高階管理者—績效之間 的關係。此研究將會讓我們更清楚的了解台灣的製造業廠商,如何形成他們的競爭優勢並維持此競爭優勢,以及那些已經失去競爭優勢的廠商如何為生存而競爭。更 進一步的,我們希望將台灣製造業的環境審視,企業高階主管的行為及企業績效間互動的模式建構起來。

On January 1, 2002 Taiwan joined the World Trading Organization (WTO) and ended the thirteen years’ efforts in participating in the organization. After becoming a member of WTO, Taiwan must follow the set-up agreements of WTO, just like the other members, and all the commitments to the members. Therefore, reduce tax tariffs and trade/investment barriers will be,more or less, an impact to Taiwanese industries.

During the month of November 2001,the author attended two large seminar in Taichung which were held by Ministry of Economic Affairs. On the sessions, the author found out that many business people were interested in the will-be changes after we joined in WTO. The business people were anxious with the situation and expected the experts or scholars to explain and predict the future possible changes for them. Some even mentioned about moving their business abroad, especially to Mainland China. Because they were worrying about the future of Taiwan since Taiwan has faced economic recession for the past years.

From strategic management literature, we can find that environmental scanning is the first and most important step for a business to formulate competitive strategy. However, in Taiwan, some businesses scarcely scanned and analyzed the environment that they were familiar with. On the contrary, we saw that a lot of businesses were lost in the changing world and relied heavily on scholars or experts for the future prediction.

To explore how Taiwanese manufacturing firms scan their environment, the responses about Taiwan’s joining in WTO, and how they formulate competitive strategies to challenge the forthcoming keen competition, the author plans to survey the companies located in Taiwan Industrial Park. The structured-questionnaires will be mailed the firms to collect the information.

The study expects the following results: (1) The responses the firms have on Taiwan’s joining in WTO. (2) How the firms scan the changing environment: what kind of sources they use and what kind of information they collect? (3) How the firms formulate the competitive strategies? What is the formulation process? (4) A comparison among the industries for the different views and strategies.

D.16 完成檢誤日期:2004-02-19
D.17 預定釋出日期:2004-03-31
D.18 初次釋出日期:2004-03-31
D.19_1 最新版釋出日期:2004-03-31
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10.6141/TW-SRDA-E91003-1
http://efenci.srda.sinica.edu.tw/webview/index.jsp?object=http://efenci.srda.sinica.edu.tw:80/obj/fStudy/E91003
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