1
3
E91001
1
009
製造商與通路商間資訊分享動機契合度對資訊流要素與製造商彈性績效影響之研究
The Influences of the Fit between Manufacturer and Distributor Information-Sharing Motives on Information Flow Elements and Manufacturer Flexibility Performance
1.顧萱萱
1.Hsuan-hsuan Ku
1.東吳大學國際貿易學系
1.Department of International Business, Soochow University
001,002,003,004
1.東吳大學國際貿易學系
1.Department of International Business, Soochow University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2002-08-01
A.14 計畫執行期間(訖):2003-07-31
A.16 收到日期:2003-07-14
2
台灣半導體協會和台北市電腦商業同業公會的會員

1

111


111
003
01
C.2 聯絡日期:2003-08-06
2
1.東吳大學國際貿易學系
1.Department of International Business, Soochow University
1
C.7 資料公開日期:2005-08-01
2
008
2
1
1
1
2
3
3
002
1,2
1.資訊分享動機契合度
2.資訊分享強度
3.資訊系統整合程度
4.資訊溝通品質
5.彈性績效
1.Flexibility Performance
2.Information Communication Quality
3.Information Sharing Intensity
4.The Degree of Information Technology Integration
 在市場導向觀念的驅使下,如何因應環境不確定性,特別是消費者偏好與需求的改變,而能保持彈性,在必要時採取迅速回應措施,以獲得時基競爭效益,已成為 製造商生存與致勝的關鍵。然而,由於製造商通常無法直接接觸最終消費者,要獲取市場、競爭者、消費者商情,以創新產品與服務、強化管理能力、輔助策略規劃 與資源配置,多半需仰賴通路商的配合與支持。在此情況下,通路商向製造商提供與分享市場資訊的意願,就顯得相當重要。但畢竟製造商與通路商均為獨立的經濟 主體,各自有利益考量,其間亦可能存有衝突性,所以,即使製造商與通路商可因分享資訊而獲利,但在投機與自利心態驅使下,彼此皆企盼享有獨佔資訊的優勢。 如此一來,除非雙方分享資訊的動機能互相吻合,欲藉共享資訊達成一致目標,否則可能難以體認其效益,而會對資訊分享行為諸多保留。換言之,若製造商與通路 商無法預見分享資訊的價值,以及分享資訊在互利共生關係中扮演的角色,恐仍對此舉動存有許多猶豫與顧忌,而難以改善實際從事資訊分享的情形,更遑論製造商 可因此提升其彈性回應能力。據此,本研究探討製造商與通路成員間資訊分享動機的契合度對資訊流要素—資訊系統整合程度、資訊溝通品質和資訊分享強度的影 響,並續以製造商彈性績效作為依變項,包括產量彈性、遞送彈性、新產品彈性與回應顧客彈性,分享各項資訊流要素對提升製造商彈性績效的影響效果。經由 111家電腦硬體設備製造商之實證研究結果顯示:製造商與通路商間資訊分享動機契合度愈高,彼此資訊系統愈趨整合,資訊溝通品質亦愈佳:其次,資訊溝通品 質與資訊分享強度均有助於增進製造商彈性績效表現。

For copying with environmental uncertainty, manufacturers need to monitor market changes constantly and keep flexible to gain time-based competency. However, restricted by accessibility, manufacturers usually rely on distributors to provide market information. Under such circumstance, if distributors can’t foresee the benefits of sharing information with manufacturers and realize the importance of sharing information in such partner relationships, they may keep private information undisclosed. And it will impede manufacturers to improve their flexibility performance. On these grounds, this study examined the influences of the fit between manufacturer and distributor information-sharing motives on information flow elements, that is the degree of information technology integration, information communication quality, and information-sharing intensity, and in turn on manufacturer flexibility performance, including volume flexibility, delivery flexibility, product flexibility, and responsiveness flexibility. The results, which based on data from 111 computer-related hardware manufacturers in Taiwan, showed that the fit between manufacturer and distributor information-sharing motives had significantly positive influences on the degree of information technology integration and information communication quality; besides, information communication quality and information sharing intensity will improve manufacturer flexibility performance.

D.16 完成檢誤日期:2004-06-08
D.17 預定釋出日期:2005-08-01
D.18 初次釋出日期:2005-08-01
D.19_1 最新版釋出日期:2005-08-01
1
1
1
2
1,3
10.6141/TW-SRDA-E91001-1
追蹤清單
下載(0)
申請(0)
遠距(0)