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E90056
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008
來源國效果對國際產品定位影響之研究
Country of Origin Effects on International Product Positioning
1.陳琇里
1.Hsiu-li Chen
1.銘傳大學國際企業學系(所)
1.Department of International Business, Ming Chuan University
001,002,003,004
1.銘傳大學國際企業學系(所)
1.Department of International Business, Ming Chuan University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
2001-12-012002-01-31
A.16 收到日期:2002-11-29
2
台灣省

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135


135
001,002,003
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C.2 聯絡日期:2002-12-02
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1.銘傳大學國際企業學系(所)
1.Department of International Business, Ming Chuan University
1
C.7 資料公開日期:2004-08-01
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008
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002
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1.來源國
2.來源國效果
3.國家印象效果
4.國際行銷
5.產品定位
1.Country Image
2.Country of Origin
3.Country of Origin Effect
4.International Marketing
5.Product Position
In this study, we investigate the product positioning from the consumer behavior perspective. In addition, we isolate the portion of the difference due to the COO effects of a brand to see how a country’s image affects consumer’s product position of a specific brand. To study these issues, we use the conceptual map technique to locate the actual positions (i.e. Position by the consumer) for certain products due to the COO effects.

In this study, we investigate the product positioning from the consumer behavior perspective. In addition, we isolate the portion of the difference due to the COO effects of a brand to see how a country’s image affects consumer’s product position of a specific brand. To study these issues, we use the conceptual map technique to locate the actual positions (i.e. Position by the consumer) for certain products due to the COO effects.

D.16 完成檢誤日期:2006-06-06
D.17 預定釋出日期:2004-08-01
D.18 初次釋出日期:2006-06-21
D.19_1 最新版釋出日期:2006-06-21
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10.6141/TW-SRDA-E90056-1
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