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E90048
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台灣本土化渡假生活型態量表之建構
The Construction of Taiwan\'s Vacation Lifestyle Scale
1.鄭健雄
1.Jen-son Cheng
1.臺中健康暨管理學院休閒與遊憩管理學系
1.Department of Leisure and Recreation Management, Taichung Healthcare and Management University
001,002,003,004
1.臺中健康暨管理學院休閒與遊憩管理學系
1.Department of Leisure and Recreation Management, Taichung Healthcare and Management University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
A.16 收到日期:2002-11-05
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宜蘭:500 知本:653 墾丁:665


500
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C.2 聯絡日期:2002-11-06
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1.臺中健康暨管理學院休閒與遊憩管理學系
1.Department of Leisure and Recreation Management, Taichung Healthcare and Management University
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C.7 資料公開日期:2004-08-01
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1.生活型態
2.信度
3.效度
4.渡假生活型態
1.Lifestyle
2.LISREL
3.Reliability
4.Scale Development
5.Validity
 在消費者行為領域中,生活型態(life style)的研究一直是熱門的討論主題,許多研究企圖說明此一概念比傳統的人口統計變項或社會經濟變項具有更有效的消費者行為解釋力。不過國內有關生活 型態的本土化實證研究仍不多見,有待加強,且從過去相關文獻顯示,國內大多數研究皆缺乏本土化量表,而直接間接以國外既有量表加以修訂使用,未考慮國情不 同與量表的信效度,如此衍生之研究結果令人擔憂!本研究為長期觀察探討國人生活型態與旅遊消費行為的關係,試圖建構適用台灣本土的渡假生活型態量表,分別 從知本、墾丁、以及宜蘭等三個不同樣本中,抽取出包括家庭旅遊者、週末旅遊者、遠離現實者、享受生活者、以及社交聯誼者等5個構面15個題項的一組相當穩 固的渡假生活型態量表,根據信度檢定,具有不錯的內部一致性;根據LISREL進行之確認性因素分析與整體配適度檢定,本量表具有相當良好的建構效度與預 測效度,可提供後續相關研究做為預測國人渡假旅遊消費行為的重要解釋變項,並做為後續進行跨族群、跨地區、跨時期、以及跨文化的渡假生活型態與旅遊消費行 為系列研究。

Lifestyle is a prominent research topic in the literature of consumer behavior. Many related empirical studies of domestic consumers’ lifestyles have been conducted in the past two decades. However, many local studies use scales directly or indirectly translated from foreign related studies without rigorously developing the scales and explicitly examining the reliability and validity. As a result, the robustness of these studies’ conclusions is in serious doubt. The purpose of this study is to develop a domestic vacation lifestyle scale with rigorously testing the reliability and validity. A preliminary scale was first developed and then modified on the basis of an exploratory analysis. The modified scale was then tested against three independent samples. Five dimensions extracted from a set of 15 items can be obtained in all three samples. In all three samples, the relationships of dimensions and related items in the factor structure are as what we expect, and the test of reliability shows good internal consistency. Confirmatory factor analyses of three samples all show good model fitness, and an analysis with LISREL shows that the factor structures in three samples are consistent. Regressions on vacation lifestyle dimensions and travel behavior variables show good prediction and construct validity, and an analysis with LISREL shows that the regression equations in three samples are basically identical. A further test with LISREL also shows that vacation lifestyle dimensions measured by our scale can successfully explain the differences in travel frequency and the expense on accommodation. The reliability and validity of our vacation lifestyle scale are strongly supported.

D.16 完成檢誤日期:2004-04-26
D.17 預定釋出日期:2004-08-01
D.18 初次釋出日期:2004-08-02
D.19_1 最新版釋出日期:2004-08-02
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10.6141/TW-SRDA-E90048-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E90048
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