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E90024
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公關專業人員核心能力認知之全球比較研究
A Study of PR Professionals\' Recognition of PR Core Competencies: a Global Comparison
1.沈介文
1.Chieh-wen Sheng
1.大葉大學工業關係學系
1.Department of Industrial Relations,Da-Yeh University
001,002,003,004
1.大葉大學工業關係學系
1.Department of Industrial Relations,Da-Yeh University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
2000-09-012000-12-312002-04-012002-06-30
A.16 收到日期:2002-10-02
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國內PR專業人員及英語系PR專業人員
國內:公關聖經所列名錄
國外:透過key word搜尋web

1

國內139份 國外:26份


139
002,003,007
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C.2 聯絡日期:2002-10-09
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1.大葉大學工業關係學系
1.Department of Industrial Relations,Da-Yeh University
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C.7 資料公開日期:2003-08-01
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008
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1.Delphi法
2.內容分析
3.公共關係
4.因素分析
5.核心能力
1.Core Competency
2.Global Comparison
3.Professionals Management
4.Public Relations
在 全球多樣化及今日組織與環境中各利害關係人的互動與日俱增的情況下,如何管理全球公關人才,乃成為一值得探索的領域。然而,要管理全球公關人才,就先要瞭 解他們對公關本身核心能力認知上的不同。而本研究首先透過文獻探討,釐清公關核心能力的意涵,再經由深度訪談和內容分析,就此意涵設計成一份認知問卷。其 次,將以Delphi法詢問專家意見修正問卷,然後針對國內外公關專業人員進行調查(國內以郵寄問卷,國外透過email邀請對象填寫網路問卷,並就回卷 進行辨別力檢測、因素分析和信度檢測。最後,本研究將再根據各因素將回卷者予以分群,並檢驗各群間相關屬性的關係,繼而提出結論與建議

Although public relations (PR) of an organization and the PR professionals management are increasingly important, researches about their core competencies are relatively few, especially under the concern of globalization. Therefore this research first tries to clarify the meaning of PR core competencies through literature review. Then we will carry out some interviews (under the global concerns) and derive a recognition questionnaire of PR core competencies from the content analysis of the interviews\' verbatim records. Next, using Delphi method, then the test for power of discrimination and factor analysis, we will conclude a final questionnaire. Also, after factor analysis, we will find out some elemental factors to delineate the PR core competencies. Moreover, using cluster analysis and ANOVA we can compare the clusters of respondents with their different attributes. After all, some suggestions will be proposed at the end.

D.16 完成檢誤日期:0000-00-00
D.17 預定釋出日期:2004-03-15
D.18 初次釋出日期:2004-03-15
D.19_1 最新版釋出日期:2004-03-15
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10.6141/TW-SRDA-E90024-1
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