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E90023
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政治競選論述分析與效果研究:以九十年台北縣長與台北市立委選舉為例
The Effects of Political Campaign Discourse of the 2001 Magistrate and Legislative Election in Taipei
1.陳憶寧
1.Yi-ning Chen
1.世新大學公共傳播學系
1.Department of Public Relations ,Shih Hsin University
001,002,003,004
1.世新大學公共傳播學系
1.Department of Public Relations ,Shih Hsin University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
2001-11-252001-11-28
A.16 收到日期:2002-10-18
1
台北縣合格選民

1

1077


1077
002
01
C.2 聯絡日期:2002-10-18
2
1.世新大學公共傳播學系
1.Department of Public Relations ,Shih Hsin University
1
C.7 資料公開日期:2004-08-01
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008
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1.公關稿
2.攻擊
3.宣揚
4.媒體報導
5.選舉
6.議題設定
7.辯護
1.Acclaiming
2.Agenda Setting
3.Attacking Defending
4.Media Agenda
5.News Releases
 本研究嘗試將政治競選言說功能分析,即宣揚、攻擊與反駁納入議題設定的理論架構中,另外,本研究也探討由議題演化的角度檢視公關稿議題與媒體議題在選舉 過程中是否有議題趨同的現象。資料分析顯示公關稿對媒體議題的設定效果是存在的,且選舉後期之議題設定效果大致高於前期。回應 Patterson(1993)關於新聞記者較政客更為負面的說法,以此次台北縣長選舉為例,本研究並未發現新聞報導比公關稿所呈現的候選人議題更為負 面。

Most discussions of agenda setting are about the influence of the news media on the agenda of the public. The paper explores the relationships among candidates’ agenda and media agenda in the Taipei Magistrate Election in 2001. This study incorporated the functional analysis of political campaign discourse, including attacking, acclaiming, and defending to illustrate how agendas were said both on news release and on news reports. Content analysis showed the influence of news releases on mass media both on the first level and on the second.However, the hypothesis that more attacks in the news stories than those in the news release was not confirmed.

D.16 完成檢誤日期:2004-04-08
D.17 預定釋出日期:2004-08-01
D.18 初次釋出日期:2004-08-02
D.19_1 最新版釋出日期:2004-08-02
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10.6141/TW-SRDA-E90023-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E90023
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