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E90021
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進入反應策略之整合性研究
Reactions to Entry: an Integrated Framework
1.趙琪
1.Chyi Jaw
1.國立雲林科技大學企業管理學系
1.Department of Management and Business Administration, National Yunlin University of Science and Technology
001,002,003,004
1.國立雲林科技大學企業管理學系
1.Department of Management and Business Administration, National Yunlin University of Science and Technology
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
2002-06-012002-06-18
A.16 收到日期:2002-10-16
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天下雜誌前500大製造業

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C.2 聯絡日期:2002-10-17
2
1.國立雲林科技大學企業管理學系
1.Department of Management and Business Administration, National Yunlin University of Science and Technology
1
C.7 資料公開日期:2007-08-01
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1,2
1.既有廠商特徵
2.產業特徵
3.進入反應
4.進入者特徵
1.Entrant Characteristics
2.Incumbent Characteristics
3.Industry Characteristics
4.Reactions to Entry
市 場上的新廠商必然對既有廠商產生威脅,一是瓜分既有廠商市場,減少利潤;二來則會增加市場競爭。既有廠商若無法對進入威脅有效反應,將遭受巨大損失。本研 究針對不同進入反應討論其策略構面,將影響進入反應之系絡因素系統化分類,並經由實證研究來確認系絡因素與進入反應策略的互動效果。最後,建立一個由情境 系絡連結到各種進入反應策略構面的整合性決策架構。

New entrants will threaten incumbents in two ways. First, they take market share and profit away from incumbent firms. Second, entry of additional firms often intensifies competition. If the incumbents do not have responses to entry, they will loss very much. This research discusses all of the responses to entry and the strategic dimensions completely. The framework classifies three categories of context factors that potentially can explain incumbents defense strategies to entry. Finally, the integrated response decision structure from situational context to strategic dimensions had been built for new entry.

D.16 完成檢誤日期:2004-08-19
D.17 預定釋出日期:2007-08-01
D.18 初次釋出日期:2007-08-01
D.19_1 最新版釋出日期:2007-08-01
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10.6141/TW-SRDA-E90021-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E90021
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