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E90020
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008
網路購物與傳統購物之時間與成本屬性分析
A Study on Time and Cost Attributes of Network Shopping and Store Shopping
1.蕭銘雄
1.Ming-shong Shiaw
1.樹德科技大學資訊管理研究所
1.Department of Information Management, Shu-Te University
001,002,003,004
1.樹德科技大學資訊管理研究所
1.Department of Information Management, Shu-Te University
002
1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):2001-08-01
A.14 計畫執行期間(訖):2002-07-31
2002-04-012002-06-30
A.16 收到日期:2002-10-11
2
大高雄區之一般消費者

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900


900
001
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C.2 聯絡日期:2002-10-14
2
1.樹德科技大學資訊管理研究所
1.Department of Information Management, Shu-Te University
1
C.7 資料公開日期:2002-08-01
2
008
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1
1
1
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3
3
001
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1.時間價值
2.敘述性偏好
3.傳統商店購物
4.網路購物
5.購物方式
1.Online Shopping
2.Shopping Modes
3.Stated Preference
4.Store Shopping
5.Value of Time
本研究主要是利用機率選擇模式,探討消費者對網路購物與傳統商店購物的選擇偏好,特別是此兩種購物方式的時間與成本屬性,包括旅行時間、旅行成本、等待商品 送達時間、以及購價等。為此,本研究以書籍商品為例,透過敘述性偏好資料的蒐集、以及二項(指網路購物或傳統商店購物)羅吉特模式的校估,獲得之重要結論 有:(1)有網路購物經驗的消費者與沒有網路購物經驗者展現出極為不同的選擇偏好,特別是對時間屬性的感受;(2)有網路購物經驗的消費者對往返書店旅行 時間的評價約為每小時180元,此一時間價值符合一般運輸規劃研究之估計值;(3)取得商品的時間價值為為每天18元,此一時間價值雖缺乏比較之基礎,但 根據本研究推算,如此等同網路書店每遲一天運送,書價必須便宜18元,應屬合理,也極具參考價值。

This study aim to analyze consumer’ shopping mode choices between store shopping and online shopping. By focusing on time and cost attributes, this study conducted a stated preference experiment on book purchasing. With data collected, it then estimated binomial logit models on choices between store shopping and online shopping. The estimation results are noteworthy including those as: (1) shopping mode choices between consumers who do and do not have experiences in online shopping are significantly different, with regard to preferences for time attributes in particular; (2) the value of travel time to bookshops is estimated at NT$180 per hour, and this level is quite close to those from transportation planners; (3) the value of delivery time from online bookshops to consumers is estimated at NT$18 per day, which means online bookshops will have to lower a book\'s price by NT$18 if the delivery delays by one day.

D.16 完成檢誤日期:2003-10-28
D.17 預定釋出日期:2003-11-14
D.18 初次釋出日期:2003-11-14
D.19_1 最新版釋出日期:2003-11-14
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10.6141/TW-SRDA-E90020-1
https://efenci.srda.sinica.edu.tw/webview/index.jsp?object=https://efenci.srda.sinica.edu.tw:80/obj/fStudy/E90020
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