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對「青春永駐」的需求
The Demand For \'Forever Young\'
1.胡登淵
1.Teng-yuan Hu
1.淡江大學產業經濟系
1.Department of Industrial Economics, Tamkang University
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1.淡江大學產業經濟系
1.Department of Industrial Economics, Tamkang University
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1.行政院國家科學委員會
1.National Science Council
A.14 計畫執行期間(起):1999-08-01
A.14 計畫執行期間(訖):2000-07-31
2000-03-012000-09-30
A.16 收到日期:2000-12-15
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台北縣市家戶單位年滿15歲之電話接聽者

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台北縣:754人 台北市:549人


754
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C.2 聯絡日期:2000-12-16
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1.淡江大學產業經濟系
1.Department of Industrial Economics, Tamkang University
1
C.7 資料公開日期:2005-08-01
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1.Grossman 模型
2.對「青春永駐」的需求
3.對健康的需求
1.Demand for \'Forever Young\'
2.Demand for Health
3.Grossman Model
Grossman(1972) 與其後續研究者,皆在探討人們對健康的需求,然而若觀察人類行為,我們可發現人們要的不單單是健康,還要看起來年輕,鑑此,本研究建立對「青春永駐」的需 求函數,為便於分析,首先將議題切割成二個層次:(1)追求表面的青春永駐,(2)追求青春同時也追求健康,本研究針對這二個層次,分別建立需求模型。除 了分別探討各模型對青春投資(流量)與青春資本(存量)的均衡條件外,本研究推導比較動態(Comparative Dynamics)與探討青春投資路徑(Path),進而與Grossman(1972)與其後續相關研究相比較。而為能闡釋如何運用這二個模型,本研究 也探討四個應用實例,分別是臺北縣、市人民之下述四種需求:(1)對化妝品的需求,(2)對美容手術的需求,(3)對運動的需求,與(4)對瓷牙的需求。 實證結果顯示:臺北市人民個人所得與教育程度相對較高,相對於臺北縣人民而言,支付較多的錢以同時追求年輕外觀與健康,而臺北縣人民則支付較多的錢以追求 表面的青春永駐。

Grossman(1972)and his followers attempt to formulate a model which focuses on the demand for health; however, what people want is more than health. People also want the appearance of being young. This study, hence, attempts to investigate the behavior of pursuing the appearance of being young. To explore this issue in depth, this study specifies two models: First, the demand for the superficial appearance of being young. The demand is superfluous in terms of medical needs because it doesn’t enhance people’s health. Second, the demand both for young appearance and for health. This demand will improve people’s appearance and health simultaneously. This study will, furthermore, use these models to analyze observed demand for cosmetics, demand for cosmetic surgery, demand for exercise, and demand for artificial crown, which is made of porcelain, in Taipei as a few illustrations. The empirical evidence indicates that people living in Taipei city have higher per capita income and got better education, and they tend to spend more money in pursuing young appearance and health simultaneously compared with people living in Taipei Hsien. On the other hand, people living in Taipei Hsien, relatively speaking, tend to spend more money in pursuing superficial appearance of being young.

D.16 完成檢誤日期:2002-12-16
D.17 預定釋出日期:2005-08-01
D.18 初次釋出日期:2005-08-01
D.19_1 最新版釋出日期:2005-08-01
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10.6141/TW-SRDA-E89074-1
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